GM- New Segment Marketing

Job Description Job Description: Segment Marketing Leader - New Growth Segments (India) Position Summary The Segment Marketing Leader for New Growth Segments in India is responsible for identifying, developing, and scaling business opportunities in emerging industries such as renewable energy (solar, green hydrogen, biogas), e-mobility, smart infrastructure, and sustainable manufacturing. The role combines deep market insights, offer positioning, and ecosystem development to accelerate Schneider's leadership in high-growth sectors and accelerating ecosystem partnerships for the next-generation automation platform. Key Responsibilities - Define segment strategy and marketing roadmap for new growth areas in India. - Conduct market research, size opportunities, and identify customer needs. - Develop value propositions and tailor Schneider offers to segment requirements. - Work closely with sales, business development, and global marketing teams to drive GTM execution. Enable sales and partners with marketing content, success stories, and ROI messaging in defined Segment. - Create segment-specific campaigns, events, and content to increase visibility and lead generation. - Engage with industry bodies, policy makers, and ecosystem partners to influence market development. - Track competitor activity, regulatory changes, and customer adoption trends. - Provide strategic inputs to offer development, localization, and pricing strategies. Key Focus - Develop and execute SDA marketing strategy for the India market. - Position SDA as a transformational approach in industrial automation. - Engage with customers, SIs, OEMs, and tech partners to showcase SDA value. Qualifications - Bachelor's degree in engineering or related field; MBA preferred. - 15-20 years experience in industrial automation, energy, or infrastructure marketing. - Strong understanding of India's emerging sectors (renewables, smart infra, sustainability). - Proven success in segment/vertical marketing and GTM execution. - Strong knowledge of automation platforms, edge/cloud solutions, and digital ecosystems. Skills & Competencies - Strategic marketing and market development expertise. - Ability to translate market insights into actionable GTM plans. - Strong stakeholder management and communication skills. - Passion for sustainability, clean energy, and innovation. - Deep understanding of digital & software-driven business models. - Ecosystem development and partnership-building mindset. - Innovative, entrepreneurial, and collaborative approach. Looking to make an IMPACT with your career When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values - Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork - starts with us. IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world. We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one. Become an IMPACT Maker with Schneider Electric - apply today 36 billion global revenue +13% organic growth 150 000+ employees in 100+ countries #1 on the Global 100 World's most sustainable corporations You must submit an online application to be considered for any position with us. This position will be posted until filled. Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and inclusion is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do. At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders. You can find out more about our Trust Charter here Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.