Marketing Operations

Job Description About the role : We are seeking a highly motivated and analytical Marketing Operations to drive end-to-end growth initiatives across both inbound and outbound marketing channels. The role requires a blend of strategic thinking and hands-on execution, with responsibility for leading a team of inbound and outbound marketing experts. The ideal candidate will have a strong track record in acquisition marketing, leveraging paid media, automation, CRM, and AI-based tools to accelerate lead generation, optimise performance, and scale growth efficiently. Key roles and responsibilities Leadership & Strategy Lead and manage a team of inbound and outbound growth marketers, ensuring strategic alignment and flawless execution of campaigns. Collaborate with cross-functional teams (sales, product, and content) to define growth objectives and optimise the marketing funnel. Identify new growth opportunities through market analysis, experimentation, and data insights. Inbound Marketing Plan, execute, and optimise paid campaigns across Google Ads, LinkedIn Ads, Meta Ads, Quora Ads, and Bing Ads to drive quality leads. Oversee SEO, content-driven inbound strategies, and website conversion optimisation. Manage analytics and attribution tracking through Google Analytics, Google Tag Manager, and Google Search Console. Utilise tools like Ahrefs, SEMrush, and Hotjar (or similar) to identify trends, optimise performance, and improve conversion rates. Outbound Marketing Develop and execute cold email marketing campaigns, and manage database extraction, enrichment, and segmentation. Use AI-powered tools and automation workflows for prospect identification, outreach personalisation, and funnel optimisation. Collaborate with sales teams to ensure smooth lead handoffs and consistent communication across the funnel. Growth Automation & CRM: Design and implement AI-driven lead flow and performance marketing automations. Manage and optimise HubSpot CRM for campaign management, lead nurturing, and reporting. Leverage automation tools like Zapier, Make (Integromat), N8N, AgentKit, or HubSpot workflows to streamline marketing operations. Data, Analytics & Reporting: Measure and report on campaign KPIs, including CAC, CPL, ROI, and conversion rates. Analyse multi-channel data to derive insights, test hypotheses, and iterate campaigns. Present growth dashboards and reports to leadership with actionable recommendations. What are we looking for 4 to 5 years of hands-on experience in acquisition, performance, or growth marketing. Strong proficiency in Google Ads, LinkedIn Ads, Meta Ads, Quora Ads, Bing Ads, Cold Email Marketing, Database Extraction, and Lead Acquisition. Deep expertise in AI-driven marketing, automation tools, and HubSpot CRM. Strong understanding of digital analytics and tracking tools: Google Analytics (GA4), Tag Manager, Search Console, Ahrefs, SEMrush. Skilled in marketing funnel optimisation, conversion rate optimisation (CRO), and A/B testing. Solid knowledge of marketing attribution models, UTM tracking, and campaign measurement. Excellent analytical, communication, and leadership skills. Bachelor's degree in Marketing, Business Administration, or related field (preferred) Key Attributes: Data-driven and experimental mindset focused on continuous growth. Strong collaboration and stakeholder management capabilities. Passion for technology, automation, and innovation in marketing. About Recykal Recykal is a cleantech startup, formalising waste management with holistic tech solutions for brands, aggregators, government bodies, and recyclers. A trusted sustainability partner for major brands, we have redirected over 12 billion plastic bottles, 100K+ MT of metal, and 90K MT of paper and E-Waste from landfills since 2023. Our client roster includes prestigious brands such as Coca Cola, ITC, Unilever, Pepsico, Unilever, P&G, Parle Agro, and many others. We have received numerous accolades and recognitions, including the World Economic Forum Technology Pioneer 2022, National Digital India Award 2023, ranked #4 in 50 Most Innovative Companies in the APAC 2023 by Fast Company, #6 in the Financial Times High-Growth Companies APAC 2023, #1 in The Economic Times - India's Growth Champions, and Nasscom AI Gamechangers 2023-24. www.recykal.com