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Marketing Operations Specialist
4 weeks ago
This role is for one of the Weekday s clients Min Experience 4 years JobType full-time We are looking for a detail-oriented and systems-driven Marketing Operations Specialist to streamline automate and optimize how we go to market This role is central to building scalable processes managing our MarTech stack and ensuring data integrity that drives effective campaign execution and pipeline growth Requirements Key Responsibilities Immediate Impact HubSpot Management Own the marketing automation platform build and maintain workflows lead scoring segmentation lifecycle stages and email programs MarTech Stack Oversight Manage and optimize tools such as ZoomInfo Sales Navigator LinkedIn Ads and other B2B platforms while exploring new technologies to support scale Campaign Execution QA and launch emails landing pages forms nurture flows webinars events and integrated campaigns Data Integrity Funnel Health Maintain clean actionable data Manage UTM strategy ensure accurate campaign attribution and monitor funnel KPIs GTM Support Provide operational backbone for product launches events and cross-channel marketing initiatives Future Growth Sales Alignment Partner with SDRs and Sales Ops to optimize lead routing conversion workflows and pipeline visibility SEO Web Operations Support organic growth initiatives through SEO optimization analytics tracking GSC SEMrush and collaboration with content web teams Compliance Ensure GDPR CAN-SPAM and other compliance requirements are embedded into all marketing processes What You Bring 4-8 years of experience in Marketing Operations ideally in a tech or SaaS environment Hands-on HubSpot expertise certifications are a plus Strong knowledge of attribution models UTM strategy ABM tools and SEO analytics platforms Passion for data-driven decision-making scalable processes and clean systems Action-oriented mindset and ability to thrive in a fast-paced startup environment Bonus Experience with design and or supporting US-based companies Why This Role Rocks Opportunity to build and shape a marketing engine from the ground up Work closely with talented peers in demand generation product marketing and sales Exposure to cutting-edge technology in Supply Chain AI and a first-of-its-kind platform
