VP of Marketing

Job Description This is a remote position. VP of Marketing (India - Remote) Reports to CEO Are you a hands-on growth leader ready to scale a high-potential SaaS business Webgility is the leading automation platform for ecommerce accountingand we're looking for a Vice President of Growth to lead our end-to-end marketing and growth engine across channels, products, and audiences. This is a high-impact, hands-on leadership role where you'll build and execute a unified growth strategy, manage a talented remote team, and deliver measurable impact on pipeline, revenue, and efficiency. If you thrive in fast-growing B2B SaaS environments and have deep knowledge of the US SMB ecommerce market, this role was built for you. What You'll Own Strategy & Planning - Define and execute a unified growth and marketing strategy across paid, organic, ABM, outbound, lifecycle, and partner channels - Translate business goals into pipeline targets, coverage models, and campaign roadmaps - Own and manage the marketing budget with a focus on ROI and scalable growth - Build and continuously optimize a multi-product GTM plan that spans awareness, acquisition, and activation Pipeline & Performance - Own marketing-sourced pipeline generation and lead volume across the entire funnel - Run high-impact demand gen programs via SEO, paid media, content, outbound, and digital/in-person events - Drive conversion rate optimization (CRO) and full-funnel improvements (MQL SQL Close) - Continuously test, iterate, and refine campaigns, messaging, and channel mix Team Leadership & Execution - Lead and mentor a high-performing remote team across demand gen, content, product marketing, ops, and design - Recruit and develop top talent, and maintain a high standard of execution and collaboration across time zones - Manage agency/vendor relationships to scale channel execution when needed Cross-Functional Collaboration - Work closely with the CEO, Sales, and Product to align on revenue strategy, feedback loops, and messaging - Support partner marketing and customer marketing to expand reach and improve lifecycle performance - Contribute to roadmap planning by providing insights on buyer behavior, competitive positioning, and market trends AI & Innovation - Champion the use of AI tools across marketing ops, content creation, segmentation, and optimization - Stay on the leading edge of marketing technology and automation to accelerate execution and personalization Success Metrics - Exceed pipeline contribution targets and marketing ROI goals - Grow MQL SQL conversion rates and shorten sales cycles - Lower CAC while scaling lead quality and velocity - Drive sustained growth in website traffic, brand recall, and customer engagement Why Webgility - Clear category leader with strong customer love and growing market presence - Mission-driven team helping SMBs thrive in ecommerce - High-ownership, high-impact leadership role with room to scale - Fully remote team with a collaborative and transparent culture Requirements What You Bring - 15+ years of B2B marketing/growth experience with 3+ years in a SaaS leadership role - Proven success scaling from Series A to B/C, with deep focus on the US SMB and mid-market - Expertise across performance marketing, ABM, SEO, CRO, outbound, and lifecycle campaigns - Strong analytical and forecasting skills with knowledge of funnel KPIs, CAC, ROAS, and attribution models - Hands-on mastery of HubSpot, GA4, SEO/SEM tools, paid media platforms, and reporting tools - Experience managing distributed remote teams and working cross-functionally in high-growth environments - Demonstrated use of AI tools in growth and marketing contexts - Familiarity with the ecommerce ecosystem (Shopify, Amazon, QuickBooks, etc.) is a big plus Benefits As a team member at Webgility, you'll enjoy: - Work-Life Integration: We fully support Remote Working, paid time off, parental leaves to allow our employees flexibility in an ever-evolving work culture - On-the-Job Training & Development: We encourage learning and growth through access to multiple 1:1 sessions, learning platforms, and on-the-job training - Health & Wellness: Prioritizing employee well-being, we offer annual wellness sessions, unlimited access to a gaming room, and a well-equipped fitness center - Hardware & Internet: Remote employees get the hardware delivered straight to their doorstep. They are also eligible for reimbursement of the internet services. - Family Insurance: Group health insurance with the no-capping model that covers employees, spouses, and children - Rewarding Culture: We honor our employees accomplishments through thoughtful recognition programs, annual employee awards, annual meet-ups, and celebrate even the smallest of wins - Open-Door Policy: Approachable management, monthly town halls to openly share ideas, transparent feedback mechanism, and leadership visibility are our success pillars Location: This position is 100% remote in India, and a reliable internet connection is necessary to complete job duties. Compensation:80L 1Cr (including a 1020% performance-linked variable pay) Sound like you Let's talk. Apply now to shape the future of growth at Webgility.