Marketing Performance Specialist

4 weeks ago


India Numrah Group Full time

Job Description As a Marketing Performance Specialist at Numrah, you will play a pivotal role in driving the growth and success of our mobile apps/games. You will be responsible for strategizing, executing, and optimizing user acquisition campaigns across various digital channels. Your expertise will help us attract high-quality users, improve app visibility, and enhance overall performance metrics. Responsibilities: - Plan and Execute User Acquisition Campaigns: Develop comprehensive user acquisition strategies and manage end-to-end campaign execution across platforms such as Apple Search Ads, Google Ads, TikTok Ads, Snapchat and other performance marketing channels. - Budget Management:Monitor and optimize campaign budgets to ensure maximum return on investment (ROI) and efficient cost per acquisition (CPA). - Data Analysis:Analyze campaign performance data, conversion metrics, and user behavior to identify areas for improvement and implement data-driven optimizations. - A/B Testing:Conduct A/B tests on creative assets, ad copy, and targeting parameters to continuously improve campaign performance and maximize user engagement. - Market Research:Stay updated on industry trends, competitor activities, and emerging user acquisition opportunities to maintain a competitive edge. - Collaboration:Work closely with the marketing team, product managers, and creative teams to align user acquisition strategies with broader marketing and business goals. - Reporting:Generate regular reports on campaign performance, key metrics, and actionable insights for management and internal stakeholders. - Conversion Rate Optimization:Collaborate with the UX/UI team to optimize app store pages and landing pages for improved conversion rates. - Coordination with Influencers and Creators Requirements: - 2-3 years of proven experience in user acquisition and performance marketing within the mobile app/game industry. - In-depth knowledge of major ad platforms, including Apple Search Ads, Google Ads, TikTok Ads, Snapchat Ads etc - Proficiency in data analysis and the ability to derive actionable insights from campaign performance metrics. - Strong understanding of A/B testing methodologies and hands-on experience in optimizing creatives and ad copies. - Excellent analytical skills and a passion for continuous learning and staying up-to-date with industry best practices. - Familiarity with app attribution tools (e.g., Adjust) and mobile analytics platforms. - Exceptional communication and collaboration skills, with the ability to work effectively in a team-oriented environment. - Bachelor's degree in Marketing, Business, or a related field.



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