Performance Marketing Specialist

3 days ago

India NSKH Tech Full time

Job Description Performance Marketing Specialist (4+ Years Experience) Location: Remote /Jaipur Experience: 4+ Years Employment Type: Full-time / Part Time About The Role We are looking for a results-driven Performance Marketing Specialist with a proven track record of running high-performing ad campaigns across Google Ads, Meta (Facebook & Instagram), and other paid channels. The ideal candidate will be responsible for driving qualified leads and sales for two primary business segments: - Professional CA Services including GST filing, ITR, company registration, trademarking, and patenting. - E-commerce including category awareness, performance-driven campaigns, and brand positioning in compliance with advertising policies. The candidate should have hands-on expertise in planning, executing, optimizing, and scaling paid campaigns with measurable ROI while managing creative and audience strategies suited to each domain. Key Responsibilities - Develop and execute digital ad campaigns across Meta (Facebook, Instagram), Google Ads (Search, Display, YouTube), and other relevant platforms. - Plan and manage ad budgets efficiently to maximize ROI and achieve KPIs such as leads, conversions, and sales. - Create and manage segmented audience targeting, A/B testing, and conversion tracking strategies for both service-based and product-based campaigns. - Analyze and optimize campaign performance using analytics tools like Google Analytics, Meta Ads Manager, Tag Manager, and Data Studio. - Coordinate with the creative/content team to design ad creatives, landing pages, and copy that convert effectively. - Maintain strict compliance with advertising policies, especially for sensitive categories like sexual wellness. - Conduct competitor research and market trend analysis to refine targeting and creative direction. - Prepare weekly and monthly performance reports, insights, and growth recommendations. - Stay updated with latest trends, ad formats, and platform algorithms to continuously improve campaign effectiveness. Required Skills & Experience - Minimum 4 years of experience in digital performance marketing, with proven success in lead generation and e-commerce growth. - Strong expertise in: - Google Ads (Search, Display, Shopping, YouTube) - Meta Ads (Facebook & Instagram) - Conversion Tracking (GA4, GTM, Pixel Setup, Events) - Landing Page Optimization & Funnel Strategy - Experience in running multi-domain campaigns (services & e-commerce). - Strong analytical mindset with ability to interpret campaign data and make actionable decisions. - Understanding of CAC, ROAS, CPL, and funnel metrics. - Excellent knowledge of compliance policies and creative restrictions for sensitive categories (like health, wellness, and intimacy products). - Hands-on with ad reporting tools (Google Data Studio, Looker, etc.). - Familiarity with influencer marketing, remarketing, and email automation is a plus. Nice to Have - Experience working with agencies or startups managing both B2B and D2C marketing. - Knowledge of SEO, organic social media, and content strategies. - Basic understanding of Shopify / WooCommerce / landing page builders like Unbounce, Webflow, or Instapage. Skills: performance marketing,facebook pixel,cac,facebook ads,meta ads,facebook ads manager,ga4,roas,google ads,gtm,google adsense,e-commerce

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