App Growth Head

4 weeks ago

Pune Maharashtra, India TalentXO Full time

About Bajaj Finserv Founded in April 2007 Bajaj Finserv is the financial arm of the Bajaj group We believe in a simple philosophy to never settle for good and go for great This reflects in our extensive product portfolio that spans across 3 broad categories- lending insurance and wealth advisory With 24 products spread across 12 product lines we re one of the fastest growing and most diversified NBFCs in India Our footprint spans the length and breadth of India Bajaj Finance Limited is the lending and wealth advisory arm of Bajaj Finserv Limited It is the most diversified non-bank in the country with multiple product lines across consumer commercial and SME finance making it one of the most profitable companies in the category - Website https www bajajfinserv in - Company Size Large-scale Global- Working Days 5 days week- Office Location Viman Nagar PuneRole Responsibilities Job Purpose Lead the end-to-end growth and success of the Bajaj App managing a 15-member team to drive acquisition engagement retention and conversion Responsible for building and executing strategies to increase app adoption enhance user engagement minimize uninstalls and drive measurable business outcomes through the app channel Key Responsibilities App Growth Acquisition Drive new user acquisition through performance marketing app store optimization and partnerships - Analyze app download metrics and identify opportunities to scale footprints Engagement Strategy Develop engagement strategies to increase app stickiness and time spent - Leverage analytics to understand which products features are most viewed and optimize accordingly Retention Conversion Implement strategies to reduce app uninstall rates - Drive conversion funnel from first interaction to transaction business impact Data-Driven Insights Reporting Track measure and report KPIs across acquisition engagement retention and conversions - Benchmark against top apps fintech e-commerce lifestyle like Navi CRED Paytm Porter Myntra Leadership Team Management Lead and mentor a team of 15 ensuring high performance and alignment with business goals - Collaborate cross-functionally with Product Marketing and Tech teams Innovation AI Adoption Incorporate AI-driven insights and performance marketing strategies to improve targeting personalization and campaign efficiency Ideal Candidate - Strong expertise in app growth product management and digital marketing - Proven track record in acquisition engagement retention and conversion strategies - Deep understanding of mobile app analytics funnels ASO and user behavior insights - Familiarity with AI-based marketing tools personalization engines and performance marketing campaigns - Strong leadership stakeholder management and strategic thinking Qualifications Experience Minimum 12-14 years of relevant experience in app management growth or digital product leadership - Experience leading mid to large teams 10 members - Exposure to fintech e-commerce consumer apps preferred - Strong analytical mindset with hands-on experience in growth metrics and optimization Perks Benefits and Work Culture Our people define our passion and our audacious incredibly rewarding achievements Bajaj Finance Limited is one of India s most diversified Non-banking financial companies and among Asia s top 10 Large workplaces If you have the drive to get ahead we can help find you an opportunity at any of the 500 locations we re present in India ref updazz com

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