
AVP - Account Based Marketing
1 week ago
- Own Execute ABM Strategies:Run highly targeted, data-driven campaigns that engage Fortune 500 and high-value enterprise accounts.
- Leverage AI Intent Data: Work with cutting-edge tools like 6sense, Bombora, Demandbase to predict buying intent and personalize outreach.
- Cross-Functional Impact: Partner closely with Sales, SDRs, and Customer Success to align marketing with revenue goals.
- Work with Top ABM Tech: Hands-on experience with Marketo, Terminus, Drift, and CRM integrations to build a seamless marketing-to-sales pipeline.
- Multi-Channel Engagement: Run LinkedIn ads, executive roundtables, email sequences, direct mail, and programmatic campaigns all tailored for high-impact engagement.
- Data-Driven Decision Making: Track pipeline contribution, deal velocity, engagement rates, and optimize campaigns in real-time using Tableau, Power BI, or Excel.
- Career Growth Leadership: Shape the ABM playbook, expand successful strategies across geographies, and become a key driver ofenterprise marketing success.
Who Are We Looking For
- 10+ years in ABM marketing, with at least 3-5 years in a leadership role
- Expertise in ABM, demand generation, and enterprise-level marketing
- Strong proficiency in CRM platforms (Microsoft Dynamics, HubSpot, etc.) and marketing automation tools
- Experience in data analytics reporting tools
- Exceptional collaboration, project management, and strategic execution skills
Role:Growth Marketing
Industry Type:IT Services & Consulting
Department:Marketing & Communication
Employment Type:Full Time, Permanent
Role Category:Digital Marketing
Education
UG:Any Graduate
PG:Any Postgraduate
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