Developer Iii

3 days ago


Thiruvananthapuram, Kerala, India UST Full time

Job Title Google Analytics Engineer Exp - 3-5 years We are seeking a Google Analytics Specialist to drive data-driven decision-making by implementing managing and optimizing Google Analytics GA4 tracking and reporting The ideal candidate will have strong analytical skills a deep understanding of digital marketing and customer journeys and the ability to translate data into actionable business insights Key Responsibilities Implement configure and manage Google Analytics GA4 Google Tag Manager and related tracking tools Collaborate with marketing product and IT teams to define tracking requirements for websites mobile apps and digital campaigns Develop and maintain custom dashboards and automated reports in GA4 Looker Studio Data Studio or other BI tools Monitor data accuracy troubleshoot tagging implementation issues and ensure proper governance of analytics data Analyze user behavior conversion funnels and campaign performance to provide actionable recommendations Support A B testing personalization efforts and attribution modeling Stay up to date on digital analytics trends privacy regulations GDPR CCPA and emerging tools technologies Required Qualifications Bachelor s degree in Marketing Business Data Analytics or a related field 3-5 years of experience in digital analytics preferably with Google Analytics GA4 Hands-on experience with Google Tag Manager Looker Studio and campaign tracking UTM parameters Strong analytical and problem-solving skills proficiency in Excel Google Sheets Experience working with digital marketing channels SEO SEM social display Excellent communication skills with the ability to translate data insights into business recommendations Preferred Skills Experience with BigQuery and SQL for advanced data analysis Knowledge of marketing automation and CRM systems Familiarity with other analytics tools Adobe Analytics Mixpanel Amplitude Certification in Google Analytics or Google Tag Manager is a plus Skills Google Analytics Looker Campaign Management Bigquery About Company UST is a global digital transformation solutions provider For more than 20 years UST has worked side by side with the world s best companies to make a real impact through transformation Powered by technology inspired by people and led by purpose UST partners with their clients from design to operation With deep domain expertise and a future-proof philosophy UST embeds innovation and agility into their clients organizations With over 30 000 employees in 30 countries UST builds for boundless impact touching billions of lives in the process


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    3 weeks ago


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    6 days ago


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    3 days ago


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