Senior PPC/Media Buying Specialist

1 week ago

Kota, India Throttll Full time

Throttll is seeking an elite, performance-driven Senior PPC/Media Buying Specialist to take full ownership of our global paid acquisition strategy. This is a critical full-time role focused on maximizing the ROI and scaling user acquisition for our B2B SaaS platform. The ideal candidate must have extensive, hands-on experience driving low Cost Per Acquisition (CPA) and high-quality leads within the highly competitive SaaS sector. Position Details 🔹 Position: Senior PPC/Media Buying Specialist 📍 Location: Remote/Hybrid (India) 💼 Type: Full-Time (Immediate Joining Preferred) 💰 Salary: (Competitive, based on market and experience) Key Responsibilities Strategy, Execution, & Optimization Channel Ownership: Own the full lifecycle of all paid media campaigns across key platforms including Google Ads (Search, Display, YouTube), Meta Ads, and LinkedIn Campaign Manager, with a focus on B2B lead generation. SaaS Strategy: Develop and execute advanced full-funnel PPC strategies tailored specifically for a SaaS product (including brand, competitor, high-intent, and retargeting campaigns), emphasizing conversions that lead to high Customer Lifetime Value (LTV). Budget Management: Rigorously manage and optimize multi-million rupee budgets, performing daily and real-time bid adjustments and budget reallocation to ensure maximum Return on Ad Spend (ROAS) and efficient Cost Per Acquisition (CPA). Creative Testing: Partner with the Content and Design teams to design, launch, and rapidly A/B test ad copy, creative assets, and landing page elements to continuously improve Quality Scores and conversion rates. Tracking, Analysis, & Reporting Attribution & Tracking: Lead the implementation and management of advanced tracking and attribution systems (including Conversion API, Google Tag Manager, and UTM tagging) to ensure accurate multi-touch attribution from ad click to trial sign-up and pipeline creation. Data Analysis: Conduct deep performance analysis using Google Analytics and other specialized analytics tools to generate clear, actionable insights and forecasts for stakeholders. Forecasting & Reporting: Provide regular, detailed reports on campaign performance, budget pacing, and future spend recommendations, tying campaign success directly to business outcomes (MRR/ARR). Requirements SaaS Sector Experience is Mandatory: 5+ years of hands-on experience running and scaling PPC campaigns, with a minimum of 2 years dedicated to a B2B or Enterprise SaaS product. Platform Mastery: Expert-level proficiency in managing large-scale campaigns across Google Ads and Meta Ads Manager is required. Technical Skills: Strong understanding of conversion tracking implementation, audience segmentation, bidding algorithms, and the sales cycle complexity unique to SaaS. Analytical Prowess: Must be highly analytical with advanced proficiency in MS Excel/Google Sheets for data manipulation and pivot table creation. Certifications: Current Google Ads certifications (Search, Measurement) are strongly preferred. 📞 Ready to apply? 📱 WhatsApp your resume to 9929152888 📩 Or email at u@throttll.com

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