Growth Marketing Manager

Role: Growth Marketing Manager - Social & Campaigns Reports to: Director of Marketing Location: Coimbatore (In-office, no Hybrid/Remote) About FHT & This Role FHT is building a high-performance Account-Based Marketing (ABM) team designed to drive predictable, scalable revenue from our ideal customer accounts. We're seeking a Growth Marketer to own the social and paid campaigns pillar of our ABM motion-leveraging LinkedIn, Google AdWords, and Facebook to engage target accounts, influence buying committees, and accelerate pipeline velocity. This isn't traditional demand gen. You'll be architecting multi-touch campaigns that move specific accounts through the buyer journey, creating air cover for sales conversations, and proving marketing's direct impact on closed-won revenue. You'll also lead a content writer and designer to execute personalized, account-specific creatives at scale. Strong experience in Cybersecurity and/or HubSpot is a plus. Key Aspects of This Role - Populate the ToFU with TAL leads using ABM 1:1, 1:few, and 1:many outbounds. - Engage, warm, and nurture MoFU using intent-relevant buyer journeys. - Accelerate BoFU prospects to the sales pipeline using conversion journeys and campaigns. - Re-engage stalled opportunities (sales marked Nurture) - Expand into new divisions within existing customers. - Own the integrated content strategy and planning. - Collaborate with writer and designer to produce quality assets for organic and paid campaigns. - Set target KPIs and generate periodic reports to track, measure, and improve the overall growth metrics. - Ensure an omnichannel approach to account engagement, asset generation, pipeline creation, and revenue. - Make the shift to setup, manage and automate always-on inbound marketing using ABM 1:many. Key Responsibilities ABM-Driven Content Strategy & Planning - Ideate and develop monthly content calendars that speak directly to personas within our target account buying committees (ensure content addresses the full buying committee-not just one persona) - Focus on integrated content that aligns paid, organic, email, and sales outreach - Develop account-specific content plays for tier 1 accounts (personalized assets, custom campaigns) - Build repeatable campaign playbooks (e.g., cold account activation, pipeline acceleration, expansion) - Build content-driven buyer journeys - Review all assets for quality, brand consistency, and strategic alignment - Coordinate content across channels to create true omnichannel account experiences Organic Growth - Omnichannel - Focus on LinkedIn as our primary channel for account engagement and thought leadership - Monitor and engage with target account activity-amplifying posts, commenting on executive updates, building relationships at scale - Track account-level engagement metrics: which target accounts are engaging, who within those accounts, content attribution to opportunities - Grow relevant follower base within ICP, prioritizing quality (target accounts) over vanity metrics - Plan and execute email marketing that aligns with either buyer journeys or paid campaigns. - HubSpot experience preferred. Paid Growth - Performance Marketing - Design and execute account-based paid campaigns across LinkedIn Ads (account targeting) and Google AdWords (retargeting, intent) - Build and manage account lists, segmentation, and suppression logic for precise targeting - Coordinate campaigns with active sales plays-launch air cover campaigns when SDRs start outreach - Build and activate nurture campaigns for pipeline accounts - A/B Test messaging, creative, and offers, specific to different account segments, industries, or buying stages. - Ideate and execute creative and witty campaigns that prevent ad fatigue. - Manage budgets with focus on account, opportunity, and revenue KPIs - Reporting paid growth using an omnichannel campaign perspective - HubSpot experience preferred. Team Leadership & Creative Excellence - Manage and develop a content writer and designer - Coach the team on target accounts, campaigns context, personas, pain points, and campaign objectives - Drive creation of personalized assets (content and creatives) at scale-customized one-pagers, account-specific social posts, tailored ad creatives - Plan ahead and enable collaboration & tracking of deliverables - Foster a culture of creativity, testing, learning, and continuous improvement - Work closely with MarketingOps to setup and manage HubSpot Performance Reporting & Optimization - Deliver weekly paid campaign performance reports with optimization recommendations - Produce monthly ABM growth reports showing: - Target account engagement and coverage metrics - Campaign contribution to pipeline and revenue - Account progression through buying stages - Channel performance and attribution analysis - Track account-based KPIs: accounts reached, accounts engaged, meetings booked from campaigns, influenced pipeline, marketing-sourced pipeline from target accounts - Present insights to leadership with strategic recommendations for budget allocation and campaign strategy - Own the feedback loop-translate what sales is hearing into campaign refinements Required Qualifications - 4-6 years of B2B demand generation and growth marketing experience with ABM context. - 1-3 years managing people, ideally creative team members (writers, designers, content creators) - Min. 2 years of LinkedIn Ads & performance marketing - proven success running high performance campaigns on LinkedIn (account targeting, matched audiences, suppression using criteria/HubSpot, retargeting) - Experience with Google AdWords and Facebook Ads in a B2B context - Deep understanding of B2B buying committees, buyer journeys, and sales cycles - Ability to think like sales-understanding what messaging and touchpoints move deals forward - Experience creating content strategies and managing editorial calendars - Strong proficiency with HubSpot (Marketing Hub, CRM, workflows, reporting) - you know omnichannel campaigns, automations/workflows, email marketing, social media management, and can extract actionable insights. - Bias toward action and experimentation-you test, learn, and iterate quickly - Collaborative mindset with ability to work cross-functionally with sales, ops, and leadership Preferred Qualifications - HubSpot Advanced Skills: custom workflows, lead scoring models, attribution reporting, automated and intent-driven buyer journeys - Experience with ABM platforms is a plus (6sense, Demandbase, Terminus, RollWorks) - Background in Cybersecurity, SaaS, enterprise software, or complex B2B plays - Familiarity with intent data, social listening, predictive analytics, and account scoring models - Understanding of design and content fundamentals (can give smart creative feedback) - Certifications in HubSpot, LinkedIn Ads, Google Ads, or ABM methodologies etc. Our Ideal Candidate If you're checking off at least 80% of the job description and are open to being coached toward a 110% - hit apply