Performance Media Analyst-manager

Hi Greetings of the Day We have a critical opening with our client for Performance Media Analyst-Manager role for Bangalore Mumbai pune Chennai Coimbatore Gurgaon location Experience 7 to 10 yrs Location Bangalore Mumbai pune Chennai Coimbatore Gurgaon Hybrid Mode of Employment Permanent Job description A highly qualified analytics professional with experience optimizing multiple digital marketing channels as well as leading projects to greatness The Digital Media Analytics Senior Analyst is focused on supporting our Digital Media business Search Display Social Email within the Performance Media Analytics group The position will be providing analytic direction to strategic clients in improving their digital marketing programs The Senior Analyst will serve as a primary point of contact between many of our clients and stakeholders around managing and enhancing our client s digital analytics and measurement They will also be part of a growing multifaceted digital analytics team that develops advanced analytic solutions for top companies across industries Key Responsibilities The Digital Analytics role provides analysis that informs and improves the effectiveness of the planning execution and optimization of marketing strategy You will tie the optimization metrics to the strategic intent of campaigns and the underlying business objectives The Analytics team works closely with the Marketing Digital Platform Data Management and Solution teams across DAN and Merkle s offices in the US and or in APAC Together these teams work collaboratively to plan execute measure and optimize advertising initiatives for our clients We re looking for an analytical and digital-savvy problem solver to help launch troubleshoot and measure client campaigns across multiple industry leading ad platforms all while improving existing processes through initiatives of automation documentation and scale The ideal candidate is curious and tenacious in solving problems as well as an expert communicator - comfortable translating complex details to audiences of different technical knowledge Support campaign strategy and planning with audience insights analysis sizing and research using both traditional research tools and digital related data tools across multiple devices and media channels Leverage solutions and tools to provide recommendations on driving client s campaigns and objectives Develop proficiency in programming R SAS SQL Python to operate independently on assigned tasks Manage campaign timelines and deliverables across internal and external teams Partner with Merkle and other DAN agencies teams to help drive services and delivery at scale Document best practices and seek out opportunities to improve existing processes Qualifications Qualifications What This Position Requires 6-8 years working experience in quantitative analysis related to digital marketing 2-3 in people management Working experience with Python or R as well as web analytics and media analytics is required Ability to navigate search and media platforms DoubleClick AdWords AOP etc Knowledge of Programmatic Advertising leveraging data from Ad server DSP DMP Understand the media ads tracking principle as well as the cross platform data integration technology Good communication skills Strong English speaking and writing skills Experience in 1-2 among Forecasting Market Mix Modelling Regression Segmentation etc Bachelor s degree or above in Mathematics Statistics Marketing Economics or Engineering required Strong work ethic and drive to learn as much as possible within the digital marketing space Additional Information Skills - SQL R Python SAS Analytics skills Data Viz tools like Tableau Datorama Power BI Lookerstudio Digital Data People Management Communication Presentation Skills Web Analytics About CIEL HR Ciel HR marks the return of HR visionaries to the HR Services industry powered by technology and analytics The Founders of Ma Foi the pioneer of the HR services sector in India along with some of the finest brains in the HR Services Industry have envisioned and built the firm CielHR to deliver the full range of Recruiting services from Executive Search Recruitment Process Outsourcing and Staffing Permanent as well as Temporary roles through its offices in India and the Middle East Website Role really excites you kindly share resume to Regards Sumit