Performance Media Analytics – Senior Analyst

4 days ago

India CIEL HR Full time

Hi Greetings of the Day We have a critical opening with our client for Performance Media Analytics - Senior Analyst role Experience 2 yrs Job description Key Responsibilities Engage directly with the client to understand marketing objectives Develop custom performance reporting and analyses across multiple channels Search Display Social Email etc Architect solutions provide recommendations that drive results on client campaigns objectives Collaborate closely with other teams to formulate industry-best-practice analytic solutions and directly contribute to a variety of validation activities such as model design execution and assessment data review and campaign marketing performance evaluation Responsible for assisting in defining a comprehensive measurement framework developing effective reporting and dashboards with an objective to evaluate marketing performance and provide recommendations for enhancement Manage the day to day core insights trends of our digital marketing programs to help guide optimization efforts Work with various internal and external stakeholders to develop project plan manage the day-to-day tasks and meet project deadlines Qualifications 2 - 5 years of industry experience required Bachelors or Masters degree in Mathematics Statistics Economics Finance or Engineering required Strong experience with SQL and Python required Demonstrated proficiency in multiple digital marketing channels Paid Search or SEM Organic Search or SEO Paid Social Earned Social Display Email required Media Platforms and 3rd Party Tools experience Google Adwords DoubleClick MediaMath Bing Ads ExactTarget Hitwise BrightEdge Facebook etc useful Strong experience in Web Analytics tools Omniture WebTrends Google Analytics AdWords AdCenter DoubleClick MediaMath Exact Target etc preferred Understanding of relational databases and familiarity with data processing Excellent written and oral presentation skills Strong problem solving and consulting skills Role really excites you kindly share your resume to aswathi sugumaran cielhr com Regards Aswathi

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