15h Left: Executive

Designation Email Marketing ExecutiveCompany WGBL India Pvt LtdInterview Work Location BTW Visa Services India Pvt LtdOffice No B 14 Ground Floor Civic Center MMGS Marg Dadar East Dadar Mumbai 22 000-23 000 - Gross Per MonthProbation Period 06 MonthsMonday to Saturday -10 AM to 07 PMCore Duties and Responsibilities1 Strategy and Planning- Develop Strategy and Calendar Collaborate with the wider marketing team to define the overall email strategy aligning it with key business objectives e g lead generation customer retention Create and manage the email marketing calendar for all campaigns including newsletters promotions and automated sequences - Audience Segmentation Define build and maintain target audience segments based on demographics purchase history behavior and preferences to ensure messaging is relevant and highly targeted - Goal Setting Set measurable Key Performance Indicators KPIs such as open rate click-through rate CTR conversion rate and Return onInvestment ROI for all campaigns 2 Content Creation and Design- Copywriting Write clear persuasive and error-free copy for subject lines preheader text email body content and compelling Calls-to-Action CTAs to maximize opens and clicks - Email Design and Templates Create or manage the design of visually appealing mobile-responsive email templates using an Email Service Provider ESP or basic HTML CSS - Brand Consistency Ensure all email creatives and messaging are consistent with the company s brand guidelines style and tone of voice 3 Campaign Execution and Automation- Platform Management Build configure and deploy email campaigns using an Email Service Provider ESP such as Mailchimp HubSpot or Klaviyo - A B Testing Design and execute split tests on critical elements e g subject lines send times content blocks CTAs and use the results to optimize future sends - Marketing Automation Set up and manage automated email workflows or drip campaigns for the customer lifecycle including - Welcome and onboarding series for new subscribers - Abandoned cart and browse abandonment reminders - Post-purchase follow-ups and re-engagement campaigns - List Hygiene Maintain the health and accuracy of the subscriber databaseby regularly cleaning lists processing opt-outs and managing bounces 4 Analysis Reporting and Optimization- Track Key Metrics Monitor real-time and post-campaign performance across all key metrics - Deliverability Bounce rate spam complaint rate and sender reputation - Engagement Open Rate target 20-25 Click-Through Rate target 2-5 and Click-to-Open Rate CTO - Conversion Conversion Rate target 1-3 and revenue attribution - Performance Reporting Generate detailed reports and present data-driven insights and actionable recommendations to stakeholders on campaign ROI and subscriber behavior - Optimization Continuously refine the email strategy based on analytical findings and test results to improve engagement and conversion rates 5 Compliance and Deliverability- Legal Compliance Ensure all campaigns strictly adhere to international email marketing regulations including the GDPR General Data Protection Regulation and the CAN-SPAM Act particularly concerning obtaining consent and providing clear opt-out options - Deliverability Management Monitor technical elements like SPF DKIM and DMARC to maintain a high sender reputation and ensure emails land in the inbox not the spam folder Key Skills and QualificationsSkill Category ExamplesTechnical Skills Proficiency in Email Service Providers e g HubSpot Klaviyo basic HTML CSS for email customization Google Analytics and CRM systems e g Salesforce Soft Skills Excellent written communication and copywriting strong attention to detail analytical thinking creativity and project management of A B testing audience segmentation customer lifecycle marketing and regulatory compliance ref updazz com