(01/11/2025) Performance Marketing Executive

3 weeks ago

India Lawctopus Full time

Job Description Lawctopus is a 15-year-old online media and ed-tech company focused on the legal industry. Every month, 4 lakh law students and young lawyers read Lawctopus.com for their career growth. Every year, nearly 2,500 learners take our practical courses. We have been featured in India Today, Economic Times, and TEDx, and have won the BW Legal 40 under 40 and 30 under 30 awards. Lawctopus Law School was also shortlisted for the prestigious Agami Prize and has recently been selected for the 10-month-long Stanford Seed Program, which supports the growth of organizations from South Asia with revenues between USD 300,000 and 15 million. We are a 25-person-strong, 100% remote organization that values care, learning, action, and accountability. Our work is organized, disciplined, and performance-oriented. We are currently scaling, and our revenues have increased 2x compared to the last financial year. About the Role We're looking for a data-driven Performance Marketer with an inclination towards Meta Ads who can take full ownership of paid marketing campaigns across Meta (Facebook/Instagram), Google, and YouTube. You'll strategise, execute, and optimise high-performing ad campaigns to drive measurable ROI and growth. Key Responsibilities 1. Plan, execute, and scale Meta Ads campaigns across multiple objectives awareness, acquisition, lead generation and remarketing. 2. Oversee & manage Google Search, Display & YouTube Ads driving traffic, conversions, and brand visibility. 3. Continuously optimise campaigns for performance metrics (CPC, CAC, ROAS, CTR, etc.) using data insights. 4. Collaborate with design/content teams to develop creative, high-converting ad assets. 5. Run A/B tests and performance experiments to refine audience targeting and messaging. 6. Manage end-to-end performance tracking and reporting using tools like Google Analytics, Meta Ads Manager, and Looker Studio. Requirements Must-have: - 3 years of hands-on experience managing Meta Ads at a mid-large scale budget (30L+/month). - Solid understanding of Data tracking tools like Google Tag Manager, Google Analytics, CRM & Meta Ads Manager. - Up to 1 year of experience with Google Ads (Search, Display, YouTube) and data tracking through Google Ads. - Proven track record of hitting ROAS/CAC targets through data-backed optimisation. Good-to-have: - Experience with attribution tools (AppsFlyer, Adjust, etc.) - Experience in Ed-tech, E-learning or Coaching industry. - Recognised certifications in Performance or Digital Marketing (Google Ads, Meta Blueprint, or equivalent) that show your drive to keep learning. Perks and Impact - Work in a 100% remote organisation. Save precious time, energy and money - Fast-paced growth with exposure to high ad budgets. - Competitive salary, WFH bonus, performance-based bonuses and annual growth reviews. - Opportunities to attend industry events, workshops & webinars to upskill yourself. - An opportunity to generate commission-based income, based on the revenue and ROAS you generate. - Salary: 40,00070,000 Application Form: https://docs.google.com/forms/d/e/1FAIpQLSek10qsYmndz-yXwzx11VibLF33Er9SqIx-UQHsnKD6KYxTSw/viewform

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