Senior Manager, Marketing – Flm, Bengal Ner Jharkhand

Location s India City Cities Kolkata Travel Required 51 - 75 Relocation Provided Yes Job Posting End Date June 26 2025 Shift Summary Senior Manager Marketing - FLM Bengal NER JHK Location - Kolkata Region Front-Line Marketing Lead will Drive local bottler alignment on the marketing agenda portfolio priorities and category brand strategies and plans objectives DME investments success metrics and activity calendars including Innovation projects and IMX Campaigns in partnership with C CL and Franchise Leadership Provide leadership in the execution of region-specific activations with an emphasis on driving end-to-end closures whilst leveraging the network Actively participate and provide a regional perspective when developing integrated execution strategies for both the long and short term Provide input on OU- and Market-level portfolio plans brand plans activities calendars execution of allocated DME and local innovation opportunities Provide market input for the development of OU- and market-level Innovation projects and IMX campaigns as applicable Oversee localisation and real-time amplification of IMX campaigns within the region providing input to OU IMX team Execute local media buying that cannot be bought at OU-level through Mkt procurement Manage brand activation at the local level including POS activations promos and experiential marketing and events leveraging mkt assets in coordination with bottlers Support the System in customer and shopper marketing agendas maintaining strong relationships with key customers Support Franchise and local bottling teams with regular cascades on Volume and Share performance deep dives specific to the region along with recommendations on driving integrated action plans Region Front-Line Mkt Lead will carry out duties as individual contributors drawing on local agencies and interacting regularly with OU Frontline Marketing Lead OU IMX Lead and broader OU marketing team Scope 3 bottling partners KEY SUCCESS PARAMETERS Experience Significant market and leadership experience 8-11 years work ex Direct experience with marketing activation Business and commercial acumen including financial expertise Experience working with TCCC external partners bottlers and customers Experience working in cross-functional and cross-geographical teams is preferred Work Focus Ability to provide nuanced region-level input on marketing strategy and plans e g consumer shopper insights and other key elements of broader OU global strategy as necessary Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda Ability to coordinate full details calendars resources metrics of local activation with Bottlers Ability to identify needs for campaign localization or customization as necessary Ability to guide media buying in partnership with Mkt procurement as necessary Communication Focus Role will require frequent communication with OU Frontline Marketing Leadership team OU Category teams OU IMX team and OU C CL team OU Franchise leadership teams Role will also interact frequently with Bottlers and external parties activation agencies media Skills Business Business Development Business Partnerships Communication Creative Strategies E2E Connection Planning Marketing Team Management Our Purpose and Growth Culture We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose to refresh the world and make a difference We act with a growth mindset take an expansive approach to what s possible and believe in continuous learning to improve our business and ourselves We focus on four key behaviors - curious empowered inclusive and agile - and value how we work as much as what we achieve We believe that our culture is one of the reasons our company continues to thrive after 130 years Visit to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola