Assitant Marketing Manager

3 weeks ago

Mumbai Maharashtra, India Weekday AI Full time

This role is for one of the Weekday s clients Salary range Rs 200000 - Rs 400000 ie INR 2-4 LPA Min Experience 1 years Location Mumbai JobType full-time Requirements Key Responsibilities 1 Strategy Planning Develop and implement short- and long-term strategic marketing plans aligned with organizational goals Identify growth opportunities through market trend analysis and competitor benchmarking Collaborate with cross-functional teams Data Sales Product and Design to ensure unified messaging and execution 2 Campaign Management Plan and execute integrated B2B marketing campaigns across Email WhatsApp SMS and Push Notifications Manage and optimize paid ad campaigns including Meta Ads Create segmented user journeys tailored to industry company type and user behavior Design and oversee landing pages forms email templates and lead-nurturing workflows Drive retention campaigns for app users 3 Marketing Automation Performance Utilize platforms such as WebEngage Gupshup and Mixpanel to automate campaigns and monitor engagement Track key performance metrics including open rates click-through rates conversions and pipeline impact Maintain database hygiene to ensure high deliverability and reduce churn Work with the Data Management team to analyze and optimize campaign performance 4 Content Media Oversee digital content and design to maintain consistency across social media platforms and enhance user experience Ideate and deliver engaging digital content including product demo videos employee stories and brand narratives Coordinate with the design team for social media management and visual content creation Expectations 1 5-4 years of progressive experience in marketing with strong expertise in digital and campaign marketing Proven track record in B2B campaign execution marketing automation and or digital marketing Proficiency with WebEngage Gupshup Mixpanel Zoho CRM Meta Ads and Google Ads Strong communication copywriting and interpersonal skills Proficiency in Google Suite preferred Bachelor s degree in Marketing Communications Business or related field Mumbai-based candidates preferred Skills Marketing Strategy Digital Marketing B2B Campaign Execution Social Media Marketing LinkedIn Marketing Content Writing Campaign Management Creative Ideation

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