
Brand and Marketing Head for a D2C Wellness Brand
3 weeks ago
Job Description
We are seeking a Brand and Marketing Head for a D2C Wellness Brand.
Job Profile:
Brand & Marketing Strategy
Develop and execute a scalable brand and marketing strategy aligned with business goals.
Create a consistent and compelling brand identity across all customer touchpoints.
Lead multichannel marketing: D2C, e-commerce, quick commerce, influencer, marketplace, YouTube, and more.
Growth & Performance Marketing
Own ROAS, CAC, LTV, retention, and CRO metrics.
Drive topline growth with a focus on profitability and budget efficiency.
Optimize performance across website, ads, and monthly campaign cycles.
Organic Growth & Channel Diversification
Expand organic reach across Instagram, YouTube, Reddit, etc.
Build community, content, and platform-native engagement strategies.
Lead SEO, email, and WhatsApp marketing to reduce dependency on paid media.
Influencer & Advocacy Marketing
Build and scale ROI-focused influencer programs.
Leverage UGC and community engagement to build trust and authenticity.
Customer Retention & Loyalty Strategy
Design loyalty, referral, and rewards programs.
Drive lifecycle marketing and personalized customer communication.
Earned Media & Brand Reputation
Lead PR strategy through media features, thought leadership, and industry visibility.
Drive brand reputation through events and media engagement.
Analytics & Marketing KPIs
Define, monitor, and optimize KPIs across ROAS, CAC, CRO, retention, LTV, and influencer ROI.
Translate data insights into strategic marketing plans aligned with business goals.
Leadership & Cross-functional Collaboration
Build and lead a high-performing team and manage external agency relationships.
Collaborate with design, product, and operations to deliver impactful initiatives.
Champion a culture of experimentation, accountability, and continuous growth.
Requirements:
5+ years in marketing leadership, preferably in personal care, beauty, or lifestyle brands.
Proven record of scaling brands in high-growth environments.
Deep expertise in brand, digital, performance, and content marketing.
Strong command over ROAS, CAC, LTV, CRO, and organic growth levers.
Data-driven decision-maker with bold strategic thinking.
Excellent communicator and storyteller with stakeholder management experience.
Visionary yet hands-on leader, skilled in channel scaling and customer-first strategies.
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