Digital & Brand Lead

3 weeks ago

Delhi, India Jajabor Brand Consultancy Full time

Role Overview

As the Digital Lead, you will spearhead the creation and growth of JBC's digital vertical. This role is an opportunity to lead the non-linear growth of a digital agency within an established brand consultancy. You will define services, drive digital strategy for clients, and mentor a team of marketers, designers, and strategists.

This role requires a balance of strategic thinking, executional excellence, and leadership to scale a high-impact digital function.

Why Join Us?

  • Lead and grow a digital agency within a well-established brand consultancy, with the opportunity to get a share in the profits you generate.
  • Work with top-tier clients and shape their digital narratives.
  • Collaborate with some of the sharpest minds in branding and strategy.
  • Competitive compensation with a performance-driven growth path.
  • Opportunity to work on some of the big brands.

Key Responsibilities

  • Build & Scale the Digital Vertical - Establish and structure JBC's digital services across social media, performance marketing, content, and growth.
  • Grow the Digital Business - Drive the vertical's growth by identifying new revenue opportunities, developing new services, and ensuring a strong market position.
  • Manage P&L - Oversee the digital vertical's financial health, set revenue targets, optimize costs, and ensure profitability.
  • Lead Generation & Conversion - Develop and execute strategies to generate leads for digital services and convert them into long-term clients.
  • Develop & Lead Digital Strategies - Own digital strategy for clients across brand, social media, email marketing, content, lead generation, WhatsApp marketing, community management, SEO, etc.
  • Guide & Lead Execution Teams - Manage and mentor a team of specialists to ensure high-quality execution aligned with business objectives.
  • Client & Business Growth - Work closely with business development teams to pitch, position, and execute innovative digital solutions for new and existing clients.
  • Innovate & Experiment - Drive non-linear growth strategies and campaigns that set new benchmarks in brand storytelling and digital impact.
  • Performance Analysis & Optimization - Track digital efforts, optimize strategies, and demonstrate tangible impact on client KPIs.

Who Are We Looking For?

  • A digital-first marketer with 5+ years of experience in brand marketing, content strategy, and digital growth.
  • Experience working in an agency or a high-growth startup is a plus.
  • Strong understanding of brand storytelling, digital marketing, and data-driven decision-making.
  • Hands-on expertise in social media, email marketing, WhatsApp marketing, SEO, performance marketing, content marketing, and community engagement.
  • Leadership experience – able to mentor and guide teams across execution.
  • Entrepreneurial mindset – ability to think creatively, experiment, and build something from scratch.

Skills: full service agency,startup marketing,digital agency,social media,brand consultancy,digital strategy,strategy,digital,gtm,digital services

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