Product Marketing Specialist

3 weeks ago


Delhi, Delhi, India Arting Digital Full time

Position- Product Marketing SpecialistExperience 2-5 YrsLocation Delhi Hybrid 3 days in-office Notice Period Immediate - 30 DaysPrimary Skills GTM collateral creation Pre-sales post-sales enablement proposal management pricing Key Responsibilities - GTM Strategy Collateral Creation Develop and design high-quality GTM materials including brochures pitch decks and case studies to support the sales process and product launches - Sales Enablement Collaborate with sales teams to create sales tools enable pre-sales and post-sales activities and assist in proposal management and pricing strategy - Market Research Lead market sizing exercises define Ideal Customer Profiles ICP create buyer personas and perform competitive analysis to inform product positioning - Product Positioning Messaging Craft and refine product messaging that resonates with target customers and aligns with business goals - Cross-functional Collaboration Work closely with product sales and customer success teams to align on customer needs competitive landscape and product feature requirements Key Skills Experience - 2-5 years of experience in product marketing GTM strategy or market research in B2B SaaS Tech Solutions industries e g fintech biotech AI ML data analytics - Strong experience in creating GTM collateral such as brochures pitch decks and case studies - Solid understanding of pre-sales and post-sales enablement processes proposal management and pricing strategy - Experience with market sizing defining ICP and developing buyer personas - Expertise in product positioning and messaging to drive customer engagement - Preferred background in biotech with a focus on SaaS or Tech solutions ref updazz com



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