Product Manager-credit Card-marketing Ho

7 days ago


Mumbai Maharashtra, India Kotak Mahindra Bank Full time

Role - Vertical Product Lead- Affluent Products-Credit CardRole Type - Team ManagerFunction- Credit Card-Marketing HOGrade - M7Location - Infinity Mumbai 1288 Mode - Work from officeRoles and Responsibilities Responsible for development of product CVP and portfolio strategies for affluent segment of customers Responsible for product life-cycle product P L driving acquisition and usage campaigns for the portfolio Understanding the needs of customer in the affluent space and identifying opportunities to drive business growth with an enhanced customer experience Deep-dive into affluent consumer behavior from both primary and secondary researches of both internal external data - trend spotting data analysis complaint query data analysis to arrive at behavioral insights and pain-points and areas of improvement Lead Product portfolio management activities including regular reviews driving activation activity spends on the portfolio along with risk management Competitive benchmarking of similar products in the industry Recommend and provide insights on innovative trends and continuously upgrade the product accordingly with an aim to increase the product market share Partner Management by driving engagement with partners to create value for customer generate new opportunities for acquisition and manage relationship with the feature partners Conceptualizing executing tactical promotions and offers to build engagement and drive acquisition and usage on the portfolio Working closely with cross functional team like operations marketing sales credit risk technology and other support channels to design the processes that deliver best-in-class service to the customer Enable product sales by communicating product features to the sales team and supporting with necessary product training there by also enabling them to address immediate customer queries and complaints Own the product P L by overseeing the financial performance of the product identifying opportunities and gaps and then develop or modify the business strategies accordingly Prepare present reports and provide insight and data-driven recommendations to senior management Oversee the customer journey from acquisition to retention -Implement strategies to enhance customer engagement and loyalty Manage customer complaints and ensure timely resolution and also maintain fees and charges pertaining to affluent product Requirement Pro-active in approach Self-motivated individual with min 10 years experience in product role Strong analytical skills with the ability to interpret data and generate insights Pro customer approach with a focus on providing enhanced experience to customers Excellent written and verbal communication with creative thinking problem solving skills Strong project management skills with a demonstrated ability to follow through on execution to deliver tangible business results Understanding of Credit Cards Product will be an added advantage



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