Senior Sales Development Representative

Job Description: Senior Sales Development Representative (SDR)- North America

About the Role

We are seeking a Senior Sales Development Representative (SDR) to lead the front end of our inbound funnel. In this role, you'll ensure every lead from our marketing-led growth engine receives timely, professional engagement and is guided smoothly through the early stages of our customer journey.

This is not an entry-level role. We are looking for someone who has successfully performed the SDR function before, thrives in environments where processes are still evolving, and brings both the discipline to deliver results today and the initiative to shape how we work tomorrow.

Key Responsibilities

- Inbound Lead Management s SLA Compliance: Triage inbound leads daily, ensuring the first touch goes out within the agreed SLA.
- Cadence Execution: Manage structured email and LinkedIn cadences against new leads through the initial conversion effort.
- Lead Nurturing: Run email/LinkedIn campaigns for leads that expressed interest but did not convert initially, maintaining consistent engagement over time.
- CRM Farming: Proactively mine Salesforce/HubSpot to identify dormant opportunities or stalled leads that can be reignited.
- Conversion Ownership: Consistently move MQLs into SALs/SQLs, ensuring clean, context-rich hand-offs to Account Executives.
- Process Building: Help refine lead scoring models, SLA definitions, cadences, and qualification criteria; document and share playbooks as the function matures.
- Feedback Loop: Act as the connective tissue between Marketing and Sales, surfacing insights on lead quality, campaign resonance, and buyer objections.
- Tooling Workflow Optimization: Influence how we use Salesforce, HubSpot, and engagement platforms, suggesting improvements to workflows, reporting, and automation.
- Mentorship Modeling: Set the bar for responsiveness, quality of outreach, and professionalism; provide informal guidance to junior SDRs as the team grows.

Qualifications

- 2–4+ years of SDR/BDR experience with a proven track record of success in inbound-heavy environments.
- Demonstrated ability to thrive in fast-moving, evolving environments where processes are still being shaped.
- Strong organizational skills with the ability to triage, prioritize, and respond to inbound leads within tight SLAs.
- Demonstrated expertise running cadences across email and LinkedIn, as well as nurturing long-tail leads.
- Critical tool proficiency: Salesforce (CRM), HubSpot (marketing automation), LinkedIn (prospecting/campaigns), and Microsoft Office (reporting C collaboration).
- Excellent communication skills (verbal and written), able to engage executives and technical buyers in a consultative manner.
- Detail-oriented and metrics-driven, with comfort working against weekly/monthly KPIs (response time, conversion rates, SQL generation).
- Bonus: Experience collaborating directly with Marketing and RevOps to improve funnel health.
- Committed to work as per US hours from India

Candidate-facing Summary - Senior Sales Development Representative (SDR)

We're looking for a Senior SDR to join our growing commercial team and take ownership of the first stage of our sales funnel. This isn't a typical cold outbound role — our strategy is marketing-led, and your focus will be on qualifying inbound leads, responding quickly, and converting interest into pipeline.

You'll manage inbound leads from campaigns, events, and website conversions, making sure every lead gets a timely first touch. You'll run structured email and LinkedIn cadences, nurture prospects that don't convert right away, and mine our CRM for opportunities toreignite. Beyond execution, you'll also help shape how we work — refining cadences, tightening SLAs, and sharing feedback that strengthens the entire funnel.

We're looking for someone who has done this successfully before: disciplined, responsive, and comfortable in a fast-moving environment where processes are still being built. If you're excited to both generate pipeline and help shape how the SDR function scales, we'd love to talk.

Tools you'll use daily: Salesforce, HubSpot, LinkedIn, Microsoft Office.

About Mareana

Mareana is an AI-powered SAAS product company dedicated to revolutionizing FDA- regulated Pharma manufacturing process. Our platform solves the industry's toughest challenges by rapidly integrating and organizing data from various systems, enabling informed and efficient business decisions.

Having established a strong presence with large global enterprises, we are now expanding into the mid-size pharma segment—bringing the same cutting-edge technology to a broader set of manufacturers worldwide. We are actively targeting North America, Europe, and South Asia, where pharma and life sciences companies face increasing pressure to accelerate production, reduce risks, and comply with stringent regulations. Our product has been well received in the market, with customers appreciating how we solve complex challenges across manufacturing,

quality, and compliance systems.

We are an ISO-certified company, and our workplace has been recognized as a Great Place to Work. A large part of our team consists of top minds from IITs and IIMs, combining deep technical expertise with strong business acumen.

Our clients include some of the world's leading pharma companies such as Johnson C Johnson, Merck, BMS, and Kenvue—proof of the trust and confidence the industry has placed in Mareana.

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