Brand & Creative Director

Munchable.tv is a media-tech company building a new kind of content engine for India — where AI tools streamline production, stories connect with culture, and content delivers both emotion and performance.

We sit at the intersection of AI, storytelling, and high-performance video — blending automation with creativity to craft content that doesn't just look good, but works hard.

We build IPs, partner with fintech companies, and B2B enterprises, and work across geographies — from India to global markets. Whether it's a founder-led D2C launch or a performance-led campaign for a scaling startup, IP series, AI Videos, our content makes the internet stop scrolling and start converting.

As the Brand & Creative Director at Munchable.tv, you'll be at the helm of our creative engine—guiding everything from IPs and branded video campaigns to the very tone, look, and feel of the agency itself. You'll lead creative ideation, narrative development, and execution across formats, platforms, and industries.

Success in this role means:

- Building a bold and distinct creative identity for Munchable and its clients
- Launching original IPs and branded content series that drive both attention and action
- Leading a multidisciplinary team of writers, editors, directors, and designers
- Balancing storytelling with performance to meet both creative and business goals

This is a senior leadership role that works closely with the founders, marketing, and production teams to shape what creativity means in a fast-scaling media-tech company.

Compensation: ₹35–50 LPA

Responsibilities

- Lead creative development: Own the full creative process from concept to execution for both internal and client campaigns
- Ideate & launch IPs: Conceptualize original content series (short-form & long-form) that build brand equity and drive engagement
- Shape brand narratives: Build and maintain a consistent voice, tone, and visual identity for Munchable and its clients across platforms
- Direct cross-platform storytelling: Oversee branded content across Instagram, LinkedIn, YouTube, and emerging formats
- Mentor creative teams: Guide and collaborate with scriptwriters, editors, designers, and producers to bring ideas to life
- Collaborate with strategy & performance teams: Ensure creative outputs align with funnel objectives and platform best practices
- Oversee quality control: Set and maintain high standards for storytelling, aesthetics, and brand relevance across all deliverables

Qualifications

- 6–10 years of experience in creative leadership roles within advertising, digital media, content production, or creative strategy
- Proven experience leading campaigns or IPs for brands across B2C or B2B sectors (bonus if in fintech, D2C, or tech)
- A strong portfolio showcasing storytelling, campaign work, and platform-specific creativity
- Experience managing and mentoring creative teams across formats and disciplines
- Deep understanding of digital-first content formats, especially for Meta, LinkedIn, and YouTube
- Strong written, verbal, and visual communication skills
- Bonus: Experience working with AI-led content tools, performance creatives, or creator-led content

Why Munchable?

- You'll shape the creative vision at a media-tech company redefining content production in India
- You'll work on breakthrough campaigns, original IPs, and storytelling that blends culture with conversion
- You'll have ownership, autonomy, and access to in-house teams that support speed and scale
- You'll collaborate with ambitious creators, marketers, and technologists building something original

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