Head Of Online

14 hours ago

Gurgaon Haryana, India Crescendo Global Full time

Head of Online Performance Marketing CRM - 8 years - Gurgaon An excellent opportunity for an experienced digital marketing leader to join as Head of Online Performance Marketing CRM in a leading consumer brand The role focuses on driving lead generation engagement and reactivation through data-driven digital campaigns and CRM initiatives Ideal for candidates with 8 years of experience in B2C performance marketing team leadership and growth strategy with a strong track record of optimizing ROI and scaling digital marketing operations Location - Gurgaon Your Future Employer - A rapidly growing organization in the renewable energy and sustainability domain Responsibilities - Leading performance marketing and CRM initiatives across digital channels to drive lead generation reactivation and customer engagement Developing and executing data-driven strategies to optimize ROI reduce CPA and maximize conversions across Google Meta and affiliate platforms Building and mentoring a high-performing marketing team fostering a culture of experimentation collaboration and continuous improvement Managing marketing budgets and analysing campaign performance to identify trends measure effectiveness and derive actionable insights Collaborating with cross-functional teams content design sales to create impactful campaigns enhance audience targeting and improve the overall marketing funnel Requirements - 8 years of experience in performance marketing CRM and digital growth Expertise in Google Ads Meta and affiliate campaign management Strong analytical skills with experience in tracking A B testing and CRO Proven ability to build and lead high-performing marketing teams Strategic thinker with excellent communication and leadership skills What is in it for you - Opportunity to lead and shape the digital growth engine of one of India s fastest-growing clean energy brands Work in a high-impact data-driven environment with autonomy to experiment and innovate Be part of a mission-driven team driving India s transition to sustainable home energy Reach us - If you think this role is aligned with your career kindly write to us with your updated CV at Subham ahuja crescendogroup in for a confidential discussion Disclaimer - Crescendo Global specializes in Senior to C-level niche recruitment We are passionate about empowering job seekers and employers with an engaging memorable job search and leadership hiring experience Crescendo Global does not discriminate on any basis and ensures equal opportunity for all applicants Note - We receive a high volume of applications daily if you do not hear back within 1 week please consider that your profile has not been shortlisted Stay alert against fraudulent job offers Scammers can misuse Crescendo Global s name for fake job offers We never ask for money purchases or system upgrades Verify all opportunities at and report fraud immediately Stay alert Profile Keywords - Performance Marketing CRM Digital Marketing Lead Generation Reactivation Google Ads Meta Ads Paid Media ROI Optimization Conversion Rate Optimization A B Testing Growth Marketing Data Analytics Team Leadership Customer Retention D2C Marketing B2C Growth Marketing Strategy Budget Management Campaign Optimization

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