Zonal Marketing Manager

3 weeks ago

Chennai India Ather Energy Full time

Job Description You'll be our: Zonal Marketing Manager You'll be based at: Zonal Office (depending on the Zone): Chennai / Ahmedabad You'll be Aligned with: Zonal Marketing Head You'll be a member of:Marketing Team What you'll do at Ather: - Zonal Marketing & Business Planning: - Working closely with the zonal sales heads on monthly, quarterly and annual zonal business plans and drawing a corresponding zonal marketing plan. - Ensuring zonal marketing planning for all Ather products; Scooter (primary), Accessories, Merchandise, Connected Service, Charging Infrastructure & more - Manage Brand Ather in Zone(s) - Conceptualize & manage regional campaigns: - Derive regional insights from sales funnel, research, market travels and more - Build micro-campaigns to leverage regional insights solve regional challenges - Strengthen brand positioning, build salience and aspiration in the region - Build the zonal marketing ecosystem in designated zone(s); creative agency partner, event & activation partners, media partners and more - Manage new-market GTM & launches in the zone(s) - Implementing centrally-driven campaigns in zone(s) via sales & agency partners - Provide planning & execution support to sales & dealership teams in driving dealer-driven marketing campaigns (events, test-rides & BTL) - Handle select central brand projects on a need basis. Example: ATL campaigns, researching, solutioning & planning the execution of an all-India brand/business project Here's what we are looking for: - Ability to build new processes and systems to drive marketing operations in zone(s) - Ability to work with sales counter parts & agency partners - Wholistic business understanding: marketing, media, trade & sales - Strong brief writing skills - Knack of picking customer insights through data & consumer interactions - Campaign & project management skills - Openness to travel 5 to 7 days every month You bring to Ather: - An MBA in marketing (or related stream) from tier 1/2 institutes - Experience of 6-8 years in Sales & Marketing preferably in a hardware product industry

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