Product Marketing Manager
1 day ago
About the Company Capital Now is one of India’s fastest-growing fintechs, offering instant short-term personal loans to salaried customers. We’re focused on building a fast, reliable, and rewarding borrowing experience—supported by a strong tech and product framework. We are looking for a Product Marketing Manager who can sharpen our product story, drive user growth, and strengthen customer trust in a high-velocity lending environment. Role Description As the Product Marketing Manager, you will own product positioning, messaging, go-to-market execution, and user lifecycle communication for our short-term personal loan product. Your goal is to improve acquisition, activation, disbursal rates, and repeat borrowing while ensuring clear, compliant, impactful communication across all channels. - Develop clear, differentiated messaging for our short-term personal loan offering. - Simplify complex loan flows (documentation, underwriting, disbursal, repayment). - Maintain consistent product narratives across app, website, and marketing channels. - Lead GTM for new features, loan journey improvements, reward updates, and app enhancements. - Create launch assets: landing pages, app banners, emails, WhatsApp templates, push notifications. - Partner with Product, Tech, Credit, Brand, and Customer Service to ensure timely execution. - Deep dive into borrower segments: new vs repeat users, rejected applicants, drop-offs, high-value customers. - Conduct competitor benchmarking across personal loan fintechs. - Use insights to influence product roadmap and messaging strategies. - Build strong communication funnels from install → application → approval → disbursal → repayment. - Increase repeat borrowing through targeted CRM campaigns. - Own push/SMS/email/WhatsApp communication strategy with a focus on conversion and retention. Write sharp, clear, high-conversion copy for CRM, app, website, ads, and product surfaces. Work with designers to create high-impact product collateral. - Ensure regulatory-compliant and brand-consistent communication. - Define KPIs for all product marketing initiatives. - Analyse performance of campaigns, communication, and funnel improvements. - Present insights to leadership and drive continuous optimization. Qualifications - Proficiency in Market Research, with the ability to analyze market trends and customer needs to inform strategies. - 2–4 years of experience in Product Marketing, Growth Marketing, or Consumer Marketing. - Experience in fintech or consumer tech is preferred. - Strong understanding of consumer funnels and lending journeys. - Excellent copywriting skills and strategic thinking. - Hands-on experience with CRM tools (MoEngage/WebEngage/CleverTap/etc). - Data-driven mindset (Excel / SQL basics is a plus). - Ability to work cross-functionally in a fast-paced environment. - Experience in creating and implementing Go-to-Market Strategies and planning product launches. - Strong Sales and Product Marketing skills with a focus on generating leads and supporting the sales team. - Qualifications in Product Management with a good understanding of product lifecycle and competitive positioning. - Excellent communication, collaboration, and analytical skills. - A degree in marketing, business, or a related field is preferred.
-
Social Media Manager
19 hours ago
Hyderabad, Telangana, India Hiring Manager Full time ₹ 3,58,496 - ₹ 5,69,232 per yearSKILLSCommunication SkillsSocial media planningClient handlingAccount ManagerClient Engagementcontent writingpostingsSocial MediaSocial Media ManagerSocial media specialistJOB DESCRIPTIONJob descriptionCompany DescriptionDigital Mojo is a digital marketing agency located in Banjara Hills. We have beendelivering relentless value to businesses since 2012...
-
Manager - Product Marketing
5 days ago
Hyderabad, India TI Steps Full timeJob Summary:We are seeking an experienced and strategic Product Marketing Manager to lead the go-to-market (GTM) strategy, messaging framework, competitive positioning, and product adoption initiatives. The ideal candidate will work closely with Product, Sales, and Marketing teams to ensure a seamless product launch and ongoing success in the market.Key...
-
Product Marketing Manager
2 weeks ago
Hyderabad, Telangana, India Huemn Full time ₹ 6,00,000 - ₹ 12,00,000 per yearCompany OverviewHuemn is a Hyderabad-based design industry leader offering innovative studio management tech tools tailored for professional photographers and studios. Our platform streamlines project management, team coordination, payment collection, and client communications, empowering users to deliver exceptional results efficiently. Learn more at Job...
-
Product Marketing Manager
2 days ago
Hyderabad, Telangana, India Pennant Technologies Full time ₹ 20,00,000 - ₹ 25,00,000 per yearOverviewProduct marketing plays a crucial role in bridging the gap between product development and the market, ensuring that solutions are positioned effectively, resonate with customer needs, and drive business growth through strategic messaging, competitive differentiation, and sales enablement.We are looking for a strategic and results-oriented Product...
-
Product Marketing Manager
6 days ago
Hyderabad, India Uworld Full timeJob Description Job Description: - We are looking for a Product Marketing Manager with a strong analytical background to lead product marketing and digital marketing strategy for one or more of our verticals. - This candidate will focus on strategic digital marketing efforts that drive awareness, highlight the benefits of our suite of educational tools, and...
-
Product Marketing Manager
2 weeks ago
Hyderabad, India Tanla Platforms Limited Full timeABOUT US:At Tanla, we’re redefining how the world communicates. Headquartered in Hyderabad and recognized globally, Tanla is a leader in the CPaaS (Communications Platform as a Service) space—trusted by 2,000+ enterprises including major global tech names.We empower companies and users to interact seamlessly and securely—whether it’s SMS, voice,...
-
Product Marketing Manager
3 weeks ago
Hyderabad, India Tanla Platforms Limited Full timeABOUT US: At Tanla, we’re redefining how the world communicates. Headquartered in Hyderabad and recognized globally, Tanla is a leader in the CPaaS (Communications Platform as a Service) space—trusted by 2,000+ enterprises including major global tech names. We empower companies and users to interact seamlessly and securely—whether it’s SMS, voice,...
-
Product Marketing Manager
2 weeks ago
Hyderabad, India Tanla Platforms Limited Full timeABOUT US: At Tanla, we’re redefining how the world communicates. Headquartered in Hyderabad and recognized globally, Tanla is a leader in the CPaaS (Communications Platform as a Service) space—trusted by 2,000+ enterprises including major global tech names. We empower companies and users to interact seamlessly and securely—whether it’s SMS, voice,...
-
Product Marketing Manager
2 weeks ago
Hyderabad, India Tanla Platforms Limited Full timeABOUT US: At Tanla, we’re redefining how the world communicates. Headquartered in Hyderabad and recognized globally, Tanla is a leader in the CPaaS (Communications Platform as a Service) space—trusted by 2,000+ enterprises including major global tech names. We empower companies and users to interact seamlessly and securely—whether it’s SMS, voice,...
-
Product Marketing Manager
3 weeks ago
Hyderabad, India Tanla Platforms Limited Full timeABOUT US:At Tanla, we’re redefining how the world communicates. Headquartered in Hyderabad and recognized globally, Tanla is a leader in the CPaaS (Communications Platform as a Service) space—trusted by 2,000+ enterprises including major global tech names.We empower companies and users to interact seamlessly and securely—whether it’s SMS, voice,...
