Product Marketing Manager

6 days ago


Hyderabad, India Uworld Full time

Job Description Job Description: - We are looking for a Product Marketing Manager with a strong analytical background to lead product marketing and digital marketing strategy for one or more of our verticals. - This candidate will focus on strategic digital marketing efforts that drive awareness, highlight the benefits of our suite of educational tools, and convert leads into paying customers. - The ideal candidate is data-driven, results-oriented, and capable of translating insights into actionable marketing strategies. Qualifications: - 7+ years of experience in a similar role leading digital marketing strategy - Bachelor s degree in marketing, business, communications, or a related field required;master s degree preferred - Demonstrable digital marketing experience, including growth marketing (demand generation), content marketing, and social media marketing strategy - Experience with SEO and SEM best practices; strong experience with social media marketing and content creation preferred - Experience with SEO industry programs, such as Google Analytics, Google Search Console, SEM Rush (or similar) preferred. Job Duties: Campaign Prep & Misc. (70%) - Oversee the production of effective email and digital marketing campaigns - Oversee SEO and SEM strategy for assigned verticals - Manage the strategy of social media content creation - Create and regularly measure and report on marketing metrics - Own assigned pieces of the UWorld marketing plan - Recommend and edit necessary collateral to support product offerings - Enforce UWorld brand standards Marketing Strategy (20%) - Define an annual product marketing strategy - Serve as the embedded product marketing specialist for assigned verticals - Define and refine product differentiators and market positioning Market Research (10%) - Perform comprehensive, detailed market research on target market(s), including competitive analysis - Define buyer personas, target markets, and how buyers consume their media and make decisions - Outline buying cycles - Recommend product pricing - Report on industry trends and recommend actions to position UWorld ahead of competition


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