
GTM Manager, Sponsored Ads, Ads
4 weeks ago
We are looking for a detail-oriented GTM Manager to drive custom audience adoption for Sponsored ads, full funnel measurement solutions and test/build use-cases for AI image & video generation.
Key job responsibilities
1. Drive strategic implementation of Amazon Marketing Cloud (AMC) Audiences across Sponsored Ads by developing custom use-cases and generating incremental revenue through targeted adoption.
2. Define GTM strategy for full-funnel measurement solutions, creating compelling narratives to demonstrate long-term impact of advertising investments.
3. Test and define advertising use-cases for AI creative solutions. Build and maintain AI prompt repository, enabling self-serve capabilities for Sales and Account Management teams.
4. Launch product/feature extensions for India working with global product teams. Drive urgency to advance critical launches.
About the team
Join the Go-to-Market (GTM) team responsible for driving Sponsored Ads adoption and revenue for Amazon India.- 3+ years of program or project management experience
- Master's degree or equivalent
- Experience using data and metrics to determine and drive improvements- Experience in online advertising or high-tech products/services
- Experience with SQL (good to have)
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
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