GTM Specialist, Ads

3 weeks ago

Bengaluru, Karnataka, India Amazon Full time
At Amazon Advertising, we sit at the intersection of advertising and eCommerce. With millions of customers visiting us every day to find, discover, and buy products, we believe that advertising, when done well, can enhance the value of the customer experience, and improve brand equity and generate a positive return for our advertising partners. We strive to make advertising relevant so that customers welcome it and advertisers can easily implement it.

The Sales Go-To-Market (SGTM) role will sit squarely between the product teams who make our ad solutions, and the field teams who sell it. Given this role's unique position within the Ads org, s/he will help drive GTM strategy and organizational change when doing so results in clear benefits for our customers. As the IN Ads GTM Specialist, you will own and manage the GTM for Sales Strategy, Demand Generation, supporting new product launches, educating sellers/advertisers on product capabilities and features, and keeping a pulse on advertisers/industry to provide Closed Loop Feedback between product and sales.

Key job responsibilities

• Own developing the GTM strategy for new ecommerce product and offerings. Along with working on driving key product related developments and goals.

• Create and drive strategic vision for your program through key documents and contribute to three-year plan press releases and FAQs.

• Act as the primary stakeholder in cross-functional initiatives to push change forward across Product, Sales and Services.

• Identify and provide the right metrics to measure success, providing meaningful feedback to the stakeholders through ownership of monthly organizational business reviews.

• Guide teams to develop and execute daily, weekly, and monthly action plans that increase adoption of strategic initiatives.

• Establish a partnership with senior business leaders to develop and lead strategy across multiple global sites.

• Effectively communicate the business strategy to all levels of the organization.

• Customize and deploy GTM strategies and sales plays for this vision, partner with Product Marketing on global Sales and Marketing narratives and help train teams where needed on deployment strategy.
- Experience working cross-functionally and with a wide range of employees with different skill sets
- Experience in sales
- Experience in operations, account management, or analytics
- 5+ years of sales experience
- - Experience using data and metrics to drive improvements. Preferred: Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building high-velocity ad products
- Experience working in e-commerce

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

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