Senior Sales Executive

17 hours ago

Panaji, India Indigo 91.9 FM Full time

Location: Goa Experience: 2-5 years of media sales experience (Radio-preferred, Agency backgrounds, Digital or TV also acceptable) Role Summary: The candidate – will be responsible for driving advertising revenues for Indigo 91.9 FM across FCT (spot) and non-FCT/branded content. The role involves driving client acquisition and account growth, account management, solution selling, and collaboration with internal teams to ensure seamless campaign delivery. Roles and responsibilities: Sales & Revenue - Achieve and exceed monthly/quarterly sales targets. - Build and maintain a strong sales pipeline with accurate CRM forecasting. - Prospect and acquire new clients through networking, outreach, and market mapping. - Grow revenue from existing clients through upselling, cross-selling, and multi-city deals. Client Solutions & Pitching - Conduct client discovery meetings to identify brand objectives and budgets. - Develop integrated media solutions (RJ mentions, sponsorships, activations, digital add-ons, etc). - Prepare persuasive proposals, rate cards and presentations backed by case studies. - Negotiate and close deals with senior stakeholders within timelines. Campaign Execution & Reporting - Coordinate with internal teams (Programming, Creative, scripts, scheduling) for campaign readiness. - Monitor campaign performance, resolve discrepancies, and ensure client satisfaction. - Share post-campaign reports with recordings, results, and insights. Market Intelligence & Process - Track competitor activity, category trends, and pricing. - Ensure CRM hygiene, MIS updates, and timely payment collections. - Adhere to pricing and discounting policies. Collaboration - Work closely with Programming, Creative, and RJ teams for campaign integration. - Build and nurture strong relationships with media agencies (GroupM, Madison, Dentsu, Publicis, Havas). - Engage directly with clients across industries like Auto, Retail, Real Estate, BFSI, Education, Lifestyle, Hospitality, and E-commerce. Qualifications (Must have): - MBA preferred. - 2–5 years of media sales experience (Radio preferred; Digital, Agency backgrounds or TV also acceptable). - Proven record of achieving/exceeding sales targets. - Strong consultative selling, proposal writing, and negotiation skills. - Proficiency in CRM tools (Salesforce/Zoho) and MS Office (Excel & PowerPoint). - Excellent communication skills in English, Hindi and the local language. Good to Have: - Well-established advertiser and agency network in base location and key markets. - Experience managing integrated campaigns (on-air + on-ground + digital).

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