Growth Manager

Job Description Growth Manager - COO's Office About Us: Founded in 2014, Vedantu emerged as a visionary in the ed-tech space, pioneering the shift towards online education in India. Our name, derived from Veda (knowledge) and Tantu (network), reflects our mission: to create a vast network of knowledge accessible to all. We embarked on a journey to transform the educational landscape, leveraging technology to make quality education available, affordable, and personalized. Our Online Legacy: Over the years, Vedantu has established itself as a leader in live online tutoring. We connect India's top teachers with students across the nation in a LIVE interactive e-classroom. Our platform, powered by innovative technology, includes features like a 2-way interactive whiteboard, live audio, and video feeds, ensuring a highly engaging and effective learning experience. We pride ourselves on offering personalized education, adapting to the unique needs and learning pace of each student. Expanding to Offline Centers: With 18 years of experience of founders across Online and Offline, Vedantu has extended its educational prowess to offline learning by establishing centers in over 20 cities. These centers embody our commitment to making quality education accessible to every student combining the best of online and offline. Equipped with state-of-the-art technology and fostering the same caliber of interactive and personalized learning as our online platforms, these centers provide students with the best of both worlds. Our Mission and Vision: Our vision at Vedantu is to inspire students globally to discover their true potential, creating #ImpactAtScale. Our mission is to provide transformative learning experiences that inspire every student, breaking down all barriers to education, ensuring accessibility anytime, anywhere. We are committed to #CreateVOW Experiences, fostering an environment where students feel loved, inspired, and cared for. Our focus is on delivering measurable and significant #Outcomes for each learner. Whether it's online or offline, our goal is to surpass conventional learning methods, offering top-notch education that empowers every child to achieve their fullest potential, regardless of their circumstances. Read more: vedantu.com/culture Looking Ahead: As we continue to grow and evolve, Vedantu remains dedicated to innovating and expanding our educational offerings. Our journey from an online pioneer in 2014 to a hybrid model with a strong offline presence marks just the beginning of our endeavor to redefine education in India and beyond. VEDANTU LEADERS Vedantu`s founders Vamsi Krishna, Anand Prakash, and Pulkit Jain did their first venture in education, Lakshya, in 2006 which later got acquired by a listed company called MT Educare (Mahesh Tutorials) in 2012. As part of Lakshya, the founders taught and mentored more than 10,000 students and trained more than 200 teachers between them. Vamsi Krishna, Co-Founder and CEOPulkit Jain, Co-Founder and Head Product Anand Prakash, Co-Founder and Head AcademicsPankaj Jain, CFO Arnab Dutta, COOSimriti Goel, Head of HR To know more about Vedantu log on to www.vedantu.com Growth Manager profile: Vedantu is actively seeking a dynamic and Growth Manager. We are seeking someone with a keen eye for business and a proactive approach to drive growth. As Growth Manager, you will be building and cultivating businesses and categories, focusing on driving top-line growth, profitability, and enhancing student learning experience and learning outcomes. This role demands adaptability, innovative thinking, and the ability to navigate uncertainty while overseeing various aspects of the business, from product development to P&L management. In addition to driving strategic direction, this role will play a crucial role in preparing the company for potential future milestones such as an IPO within the next 2-3 years. Location: HSR Layout, Bengaluru Working Days 6 Days, In-Office KEY RESPONSIBILITIES P&L and Financial Prudence: Take ownership of the business unit's P&L, monitoring financial performance and identifying opportunities for improvement Implement strategies to optimize topline, manage costs, and ensure financial sustainability and prudence. Distribution and GTM - Campaign: Develop and implement strategies to expand distribution channels, including identifying new channels and optimizing existing ones. Extracting more leads from Organic Channels such as YT, SEO, Direct and other channels and building Paid Channels Collaborate with partners, cross-functional teams to ensure seamless integration and scalability of distribution efforts Sales Experience - Student Acquisition: Drive overall inside sales to drive customer acquisition and revenue growth Lead Sales ROI Metrics such as Collections / CAC and ensure we get profitable revenue Implement data-driven strategies to optimize sales performance and maximize ROI on marketing efforts Growth Initiatives and Operations Excellence: Drive growth projects and operational efficiency and excellence across all business functions to streamline processes, improve efficiency metrics Implement best practices and leverage technology to enhance productivity, efficiency and effectiveness Pricing of Products Maintain average selling price for products and ensure Contribution / Margin guardrails are in line with Plan Product-Market Fit (PMF): Innovate and iterate on the existing business model or develop new ones to achieve product-market fit. Conduct market research and gather customer feedback through listening tools to refine product offerings, pricing and ensure alignment with market needs Strategy and Consumer Insights: Conduct comprehensive market analysis, both outside-in and inside-out, to identify opportunities and competitive advantages. Utilize insights to develop strategies that capitalize on market trends and position the business for success. Service Delivery Experience: Focus on enhancing the overall delivery experience, measured through Net Promoter Score (NPS) and outcomes achieved. Collaborate with internal teams to continuously improve service quality and customer satisfaction. Stakeholder Management: Build and maintain strong relationships with key stakeholders, including customers, partners, and internal teams. IDEAL EXPERIENCE Must Haves: Hold an undegraduate degree with 3 plus years of post-qualification experience in the tech/internet sector. Experience of working with B2C company Proven ability to conceptualize new products based on product-market fit and consumer insights Exposure to digital, performance, and have demonstrated acquisition channels mastery, with a solid understanding of go-to-market strategies. Strong aptitude and analytical skills, with the ability to interpret data effectively.