Digital Marketing Manager

1 week ago

Noida India Biz2X Full time

Job Description Performance Marketing & Growth Specialist We are looking for a Performance Marketing and Growth Specialist to drive customer acquisition, retention, and lifetime value. This role blends performance-driven digital marketing with growth strategy and requires hands-on experience in paid campaigns and Customer Lifecycle Management (CLM). Key Responsibilities Campaign Management - Plan, launch, and optimize paid campaigns across Google Ads, Facebook Ads, YouTube, LinkedIn, and other platforms. - Monitor and optimize daily performance to achieve optimal CPA and ROAS. - Conduct A/B and multivariate tests to improve campaign efficiency and engagement. Analytics & Tools - Use GTM, GA, Marketo, MoEngage, and similar tools for tracking and performance measurement. - Create performance reports and insights to guide decision-making. Customer Lifecycle Management (CLM) - Build and execute CLM strategies to nurture leads and enhance the customer journey. - Segment audiences and deploy automated, targeted campaigns for acquisition, engagement, and retention. Cross-Functional Collaboration - Partner with product, data, and sales teams to align marketing initiatives with business goals. - Support funnel optimization and lead-nurturing workflows. Growth Strategy - Analyze customer and campaign data to identify new growth opportunities. - Continuously refine marketing strategies based on performance metrics. Required Skills & Qualifications - 6+ years of experience in performance marketing across Google, Facebook, YouTube, LinkedIn, etc. - Strong understanding of CLM, customer retention, and personalized engagement. - Hands-on experience with GTM, GA, Marketo, MoEngage, or similar platforms. - Strong analytical mindset with the ability to turn complex data into actionable insights. - Proven ability to manage and optimize multiple campaigns simultaneously. - Excellent communication and stakeholder-management skills. - Strong team collaboration abilities. Preferred Qualifications - Google Ads, Facebook Blueprint, or similar certifications. - Experience with engagement platforms like Clevertap, MoEngage, or Marketo. - Experience managing high-budget campaigns and scaling digital growth initiatives.

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