Regional Commercial Marketing Manager

JOIN OUR SUNTORY GLOBAL SPIRITS FAMILY Suntory Global Spirits is a world leader in premium spirits with 5 5 billion in annual revenues and an ambition to become the World s Most Admired Premium Spirits Company We have a strong vision and strategy an incredible brand portfolio grounded in quality and craftsmanship an unwavering commitment to sustainability and top talent across the organization Known for its craftsmanship of premium whiskies including Jim Beam Maker s Mark Basil Hayden and Knob Creek bourbons Japanese whiskies including Yamazaki Hakushu Hibiki and Toki TM and leading Scotch brands including Teacher s Laphroaig and Bowmore Suntory Global Spirits also produces leading IMFL brand Oaksmith in India We are focused on driving value across key priorities including American whiskey Japanese Spirits Scotch Tequila and Ready-to-Drink Headquartered in New York City Suntory Global Spirits is a subsidiary of Suntory Holdings which is world renowned for delivering quality and excellence across a range of products and categories For more information on our brands and commitment to social responsibility please visit www suntoryglobalspirits com and www drinksmart com What makes this a great opportunity As a world leader in premium spirits Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands Known for its craftsmanship of premium whiskies including Jim Beam Maker s Mark Basil Hayden and Knob Creek bourbons Japanese whiskies including Yamazaki Hakushu Hibiki and Toki TM and leading Scotch brands including Teacher s Laphroaig and Bowmore Beam Suntory also produces leading IMFL brand Oaksmith in India A global company with approximately 6 000 employees in more than 30 countries one of Suntory s core values is Growing for Good and through its Proof Positive sustainability strategy the company has committed to ambitious goals and investments to promote environmental sustainability in its operations ensure the company has a positive impact on the communities where employees live and work and programs to educate and inform consumers to make the right personal choices about drinking Headquartered in New York City Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan For more information on Beam Suntory its brands and its commitment to social responsibility please visit and Purpose of the Role Work closely with Regional Sales Manager Commercial Marketing Manager Off Trade- On Trade and ZSM to implement the Commercial Marketing agenda of winning in the state in both Off and On Trade channel in line with the agreed yearly priorities and goals He she will be responsible for execution of Commercial Marketing initiatives and effective use of the allotted state Commercial Marketing budgets He She will support the state in the implementation of various initiatives and ensure efficient functioning of automated sales data capturing through IT tools for increasing sales team productivity and maximising returns on investment Will also be responsible for compliance to Beam Suntory processes and SOPs Role Responsibilities Enable delivery on key regional financial targets NSV gross profit ROI and market share versus budget Share inputs insights with the Customer Marketing team central office with a regional perspective to help in the building of a robust channel brand plans Lead the execution of channel strategy within the regional sales team Customize the plan from the central Commercial Marketing team to include the nuances for each state to ensure the execution at customer level Foster strong relationships with both internal external stakeholders to ensure effective collaboration alignment with the regional plans Define refresh outlet segmentation by gathering inputs from ZSMs RSM Tracks the 6P s execution inside the team providing and proposing actions to close the gaps against the plans Role Responsibilities Monitor distribution of POSM stock across state as per targets timeliness and territory requirements Closely monitor the market and competitive landscape to evaluate existing and upcoming opportunities challenges and provide hands-on Gemba insights to the stakeholders Drives shopper and customers insights agenda within the team Identifies knowledge needs and connects with central insight team on methodologies and execution of the agenda Runs pre and post promotion evaluation in conjunction with the commercial finance counterpart and builds recommendations Act as a go to person in the region to ensure alignment coordination between the requirements of sales team and the planned initiatives to be rolled-out in the region Evaluate Brand Ambassadors performance and build recommendations to share with other stakeholders for necessary actions Facilitate the customer development team in the execution of digital initiatives in other customers by providing relevant content pictures and helping in the discussion with customers digital counterparts Demonstrate strong team management skills to manage a team of ACMMs Foster a positive inclusive team culture to maximize individual collective performance Qualifications Graduate MBA 8 years experience in the CPG Alco-Bev or related industries with a minimum of 2 years of Managerial experience in Alcobev relevant industries