Field Marketing Specialist

Job Description

Description

What Were Looking For:

We are excited to be looking for a Marketing Specialist who will be an integral part of our dynamic team, collaborating closely with the Senior Marketing Manager to support developing and executing strategic marketing initiatives for the EN markets in Southeast Asia and India particularly and when needed for the APAC region. Besides, running campaigns that focuses on brand awareness and driving lead generation, you will also play a pivotal role in analysing market trends and competitor activities, providing valuable insights to inform future marketing strategies and tactics.

We are seeking a proactive, creative, and resourceful Marketing Specialist who takes initiative and is passionate about marketing, excels at problem-solving, and demonstrates strong attention to detail. This role offers an exciting opportunity to make a significant impact on our brand&aposs growth trajectory and to shape the direction of our marketing efforts.

Join us and become part of a diverse marketing team that highly values your unique contributions, empowering you to achieve remarkable success and propel your marketing journey.

What You&aposll Do:

- Utilize marketing automation tools to develop demand gen assets
- Execute campaigns such as events, webinars, email, and content that aligns and achieve the objective of this role
- Collaborate with vendors when and where needed to deliver the collaterals such as case study and blog posts
- Support various administrative marketing tasks such as data hygiene, gifting initiatives, awards, filing, and internal communications.
- Manage and maintain sales resources, ensuring they are consistently up to date
- Own the APAC social media calendar, including creation and scheduling of posts
- Optimise website and digital assets to enhance online visibility and lead conversion rates.
- Collaborate effectively with internal teams to ensure seamless execution of marketing initiatives.
- Stay informed about industry trends and best practices in SaaS marketing to drive innovation and maintain a competitive edge.

What You&aposll Bring:

- Bachelors degree or higher education level in Marketing or a related field.
- Minimum of 3 years of pertinent experience in field marketing operations within B2B or event agencies.
- Demonstrated expertise in planning and organizing both physical and virtual events, along with practical knowledge in building and managing demand generation campaigns and workflow processes.
- Preferably experienced with Marketo, and Salesforce, and skilled in data analysis.
- Self-motivated, highly driven, and quick to learn, with a growth mindset and a strong commitment to personal and professional development.
- A collaborative team player with a willingness to learn and drive initiatives forward.
- Great project management skills to juggle multiple projects within tight deadlines.
- Exceptional written and verbal communication skills in English.
- Openness to a hybrid work schedule, requiring two days per week in the office.
- The ability to legally work in the country of hire is required for this position.

What We Offer:

- 20 days annual leave
- Comprehensive health insurance tailored for you.
- Thrive within our inclusive community and seize ongoing professional development opportunities to elevate your career.

Where You&aposll Work:

81 National Park, Lajpat Nagar IV, New Delhi - 110024

When You&aposll Join:

August 2025

Our Story

At Meltwater, we believe that when you have the right people in the right environment, great things happen.

Our best-in-class technology empowers our 27,000 customers around

the world to make better business decisions through data. But we cant do that without our global team of developers, innovators, problem-solvers, and high-performers who embrace challenges and find new solutions for our customers.

Our award-winning global culture drives everything we do and creates

an environment where our employees can make an impact, learn every day, feel a sense of belonging, and celebrate each others successes along

the way.

We are innovators at the core who see the potential in people, ideas and technologies. Together, we challenge ourselves to go big, be bold, and build best-in-class solutions for our customers.

Were proud of our diverse team of 2,200+ employees in 50 locations across

25 countries around the world. No matter where you are, youll work with people who care about your success and get the support you need to unlock new heights in your career.

We are Meltwater. Inspired by innovation, powered by people.

Equal Employment Opportunity Statement

Meltwater is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: At Meltwater, we are dedicated to fostering an inclusive and diverse workplace where every employee feels valued, respected, and empowered. We are committed to the principle of equal employment opportunity and strive to provide a work environment that is free from discrimination and harassment.

All employment decisions at Meltwater are made based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, veteran status, or any other status protected by the applicable laws and regulations.

Meltwater does not tolerate discrimination or harassment of any kind, and we actively promote a culture of respect, fairness, and inclusivity. We encourage applicants of all backgrounds, experiences, and abilities to apply and join us in our mission to drive innovation and make a positive impact in the world.

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