Assistant Marketing Manager

Job Description Company Overview NetCom Learning is a global leader in IT and business training, empowering organizations to build future-ready workforces. As a trusted Microsoft, AWS, and Cisco Learning Partner, we deliver industry-aligned certification programs and skilling solutions. Backed by a startup culture, high ownership, and rapid innovation, our Noida team is expanding, and we're looking for a sharp, growth-driven Marketing Manager to lead our India marketing operations. About The Role NetCom Learning is a global leader in IT and business training, helping organizations build future-ready workforces through certification-led learning programs. Our Noida-based marketing team is growing, and we're looking for a Marketing Assistant to support our campaign execution and event promotionskey drivers of our lead generation engine. Role Overview As a Marketing Assistant, you will work closely with the Marketing Manager to execute campaigns, promote training events/webinars with an aim to generate 300 leads per month, and support lead generation efforts. You'll be deeply involved in end-to-end event marketing, including launching events, managing event listings, sending out invites/reminders, and promoting through social media and email. This role is ideal for someone with 13 years of marketing experience who thrives in a fast-paced, startup-style environment and is looking to grow in a high-impact marketing function. Key Responsibilities Event Marketing & Promotions (Primary Focus) - Assist in launching and managing virtual training events, webinars, and masterclasses. - Publish and optimize event listings across platforms such as Eventbrite, Townscript, and third-party IT event directories. - Coordinate and execute pre-event, reminder, and post-event email campaigns using ActiveCampaign. - Drive event registrations through social media promotions (LinkedIn, Instagram, Facebook). - Coordinate with internal teams for event setup, speaker info, creatives, and tech checks. - Track, manage, and report on leads generated through events. Campaign Execution & Support - Support the Marketing Manager in executing multi-channel campaigns (email, paid, organic). - Schedule and send marketing emails, reminders, and follow-ups. - Help with creating social media content calendars and scheduling posts. - Conduct basic competitor research and assist in content coordination. Lead Nurturing & Follow-Ups - Manage and update lead trackers post-event. - Execute lead-churn activities such as follow-up messaging and retargeting coordination. - Maintain engagement through automated sequences and manual touchpoints. Requirements - 13 years of experience in digital marketing, campaign execution, or events promotion. - Exposure to event marketing, especially in EdTech or training services, is a strong plus. - Familiarity with tools like: - ActiveCampaign (email campaigns and automation) - Canva or basic design tools (preferred) - Social media platforms and scheduling tools (Buffer, Hootsuite, etc.) - Strong coordination, communication, and organizational skills. - Ability to multitask, work with tight deadlines, and manage multiple campaigns/events simultaneously. - Graduate in Marketing, Communications, or a related field. What You'll Gain - Firsthand experience in running high-impact events and lead generation campaigns. - Exposure to marketing strategies in the EdTech industry. - Opportunity to grow into campaign management or event marketing lead roles. - A fast-moving, collaborative team with a startup mindset and strong growth culture. Note: This is a full-time in-office position based in Noida. Remote/hybrid options are not available.