Realty Assistant

1 day ago

Noida, India REALTY ASSISTANT PRIVATE LIMITED Full time

Job Summary:As the Performance Marketing Manager, you will be responsible for planning, implementing, and optimizing performance-based marketing campaigns across various digital channels.Your focus will be on driving high-quality traffic, increasing conversions, and maximizing return on investment (ROI).By leveraging your expertise in performance marketing and your leadership skills, you will guide a team of marketers and collaborate with cross-functional teams to ensure the success of our digital marketing Performance Marketing Strategy: Develop and execute the overall performance marketing strategy, aligning it with the company's objectives and growth targets.- Campaign Planning and Execution: Lead the planning and execution of performance marketing campaigns, including paid search, social media advertising, display advertising, email marketing, and other digital channels.- Budget Management: Effectively allocate marketing budgets across campaigns to achieve maximum performance and meet set KPIs.- Conversion Rate Optimisation (CRO): Continuously analyse campaign performance and conduct A/B tests to optimise conversion rates and improve campaign efficiency.- Data Analysis and Insights: Utilise data analytics tools to gather insights, analyse performance metrics, and make data-driven decisions to enhance campaign performance.- Team Leadership: Manage and mentor a team of performance marketers, providing guidance, setting clear goals, and fostering a culture of collaboration and excellence.- Marketing Technology Integration: Stay informed about the latest marketing technologies, tools, and trends and implement innovative solutions to enhance performance marketing efforts.- Performance Reporting: Prepare comprehensive reports on campaign performance, KPIs, and ROI and present findings to stakeholders and leadership.- Collaborative Approach: Work closely with cross-functional teams, including content, design, and analytics, to ensure seamless alignment of marketing efforts and support overall business objectives.- Industry Best Practises: Keep abreast of industry best practises, the competitive landscape, and emerging trends in performance marketing to identify new opportunities for growth.Qualifications and Skills:- Bachelor's degree in Marketing, Business, or a related field; A Master's degree is a plus.- Proven experience (5+ years) in performance marketing or digital marketing, with a track record of successfully managing and optimising pperformance campaigns.- Strong understanding of performance marketing concepts, platforms, and data analysis.- Proficiency in using digital marketing tools and platforms such as Google Ads, Facebook Business Manager, Google Analytics, etc.- Analytical mindset with the ability to interpret data and draw actionable insights.- Leadership and team management skills, with the ability to motivate and guide a team to achieve exceptional results.- Excellent communication and presentation abilities.- Strategic thinking and problem-solving skills- Ability to thrive in a fast-paced and dynamic Competitive salary package inclusive of performance-based incentives.- Comprehensive training and avenues for professional development.- Access to a collaborative and forward-thinking work environment.- Opportunity to play a pivotal role in directly contributing to the company's expansion and accomplishments. (ref:iimjobs.com)

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