Customer Retention/ Email Marketing

1 week ago

Delhi India Wesolveforyou Full time

Job Description WeSolveForYou is a dynamic team of strategy-driven professionals dedicated to helping businesses achieve exponential sales growth. Through our Omni Channel approach, we diversify online and offline channels, optimize sales strategies, and position products effectively for target customers. Our services encompass brand presence enhancement, sales boost via Omni Channel strategies, sales strategy optimization, cost reduction in marketing and sales, and strategic product positioning. Role Overview: We are looking for a Customer Retention Specialist to drive engagement, loyalty, and conversions through strategic Email & WhatsApp Marketing campaigns. The ideal candidate will develop, execute, and optimize retention strategies to enhance customer lifetime value and improve brand loyalty. Key Responsibilities: - Retention Strategy: Develop and implement targeted customer retention campaigns via Email & WhatsApp to drive repeat purchases and brand loyalty. - Campaign Execution: Plan, create, and execute automated and personalized Email & WhatsApp flows, including welcome sequences, abandoned cart reminders, post-purchase engagement, and reactivation campaigns. - Segmentation & Personalization: Utilize customer data to segment audiences and tailor messaging based on behavior, purchase history, and engagement patterns. - Content & Copywriting: Craft compelling and conversion-driven copy for Email and WhatsApp messages, ensuring brand consistency and engagement. - Performance Analysis: Monitor key retention metrics such as open rates, click-through rates (CTR), conversion rates, and churn rates. Optimize campaigns based on insights. - Automation & CRM Management: Work with CRM and marketing automation tools (e.g., Klaviyo, MoEngage, Gupshup, Twilio, etc.) to set up and manage customer journeys. - A/B Testing & Optimization: Continuously test subject lines, content, sending times, and messaging formats to maximize engagement and retention. - Compliance & Best Practices: Ensure adherence to email and WhatsApp marketing compliance guidelines (e.g., GDPR, TCPA, DND regulations). Qualifications & Requirements: - 1-3 years of experience in Email & WhatsApp Marketing for full time, preferably in an eCommerce or D2C brand. - Hands-on experience with Klaviyo, MoEngage, Gupshup, Twilio, Mailchimp, or similar marketing automation tools. - Strong understanding of customer segmentation, personalization, and engagement strategies. - Excellent copywriting and communication skills with a data-driven approach. - Proficiency in analyzing marketing performance metrics and deriving actionable insights. - Knowledge of WhatsApp Business API and experience in managing large-scale WhatsApp campaigns is a plus. - Prior experience in a digital agency or D2C/eCommerce brand is mandatory.

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