Senior Campaign Builder – Salesforce Marketing Cloud

Summary Provide expert support across high-complexity SFMC campaign implementations Contribute to innovation in Marketing Automation and Customer Relationship Management platforms through deep technical expertise in Salesforce Marketing Cloud Collaborate cross-functionally to drive value and ensure successful delivery of email marketing campaigns advanced touchpoint journeys and understand data integrations Key Responsibilities Hands-on experience in implementing and configuring Salesforce Marketing Cloud modules including Journey Builder Automation Studio Cloud Pages Contact Builder and Email Studio Act as an Email Specialist and SFMC Admin managing campaign execution customer journeys and data model alignment to business needs Translate business goals into scalable technical solutions in SFMC including AMPscript SQL queries and automation workflows Collaborate with cross-functional teams to understand marketing objectives and transform them into meaningful customer experiences Ensure platform stability and adoption through best practices in governance quality checks and user support Coordinate with global business teams and stakeholders to gather requirements and deliver SFMC-based marketing solutions on time Keep up with the latest features and roadmap updates from Salesforce Marketing Cloud to continually enhance campaign performance Essential Requirements Bachelors or masters degree in technology Marketing or a related discipline 46 years of hands-on experience working with Salesforce Marketing Cloud Strong experience with AMPscript SQL and journey configuration Proven experience in end-to-end campaign building and deployment Experience with advanced modules including Einstein features Distributed Marketing and Mobile Studio is an added advantage Familiarity with Data Cloud and Google Analytics is an added advantage Understanding of marketing KPIs and ability to analyze campaign effectiveness using reporting tools or dashboards Soft Skills Joint Value Creation Ability to collaborate effectively to create value for all stakeholders Dynamic results-oriented team player who contributes positively to team success Exhibit organizational agility creativity strategic strong analytical thinking Excellent presentation skills and storyboarding skills Excellent interpersonal and communication skills Ability to operate effectively in an international matrix environment Why Consider Novartis Our purpose is to reimagine medicine to improve and extend peoples lives and our vision is to become the most valued and trusted medicines company in the world How can we achieve this With our people It is our associates that drive us each day to reach our ambitions Be a part of this mission and join us Learn more here Youll receive You can find everything you need to know about our benefits and rewards in the Novartis Life Handbook Commitment to Diversity and Inclusion Novartis is committed to building an outstanding inclusive work environment and diverse teams representative of the patients and communities we serve Join our Novartis Network If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities join the Novartis Network here Skills Desired Advertising Campaigns Alteryx Analytical Thinking Brand Awareness Business Networking Curiosity Digital Marketing Email Marketing Marketing Communications Marketing Plans Marketing Strategy Media Campaigns Process Documentation Strategic Marketing