Salesforce Marketing Cloud Engineer

Job Description

POSITION OVERVIEW:

As a key member of the Marketing Automation team, this role supports the development of the Salesforce

Marketing Cloud platform to enable the effective and efficient execution of marketing programs. This is

achieved through data management, configuration, integrations, and development.

The Salesforce Marketing Cloud Developer is responsible for understanding business requirements and

delivering technical solutions that optimize the Marketing Cloud automation platform, enhancing CBRE

communications. This position will support regional digital and technology teams, as well as all European

organizational business units while collaborating with the Salesforce Engineering Manager. Additionally,

the developer will work closely with the Salesforce Sales Cloud team to create custom queries and email

templates and build comprehensive customer journeys as a trusted member of a cross-functional team.

IN THIS ROLE, YOU WILL:

• Develop marketing initiatives utilizing the Salesforce marketing automation platform,

performing activities such as audience selection, triggered send notifications, suppressions,

segmentation and more

• Design new or enhance existing processes to support new marketing strategies

• Gather and confirm data specifications when gathering campaign information

• Support data architecture needs, designing and managing database structure, inbound and

outbound data integrations, and APIs

• Support reporting efforts through data manipulation and integration with PowerBI and

Google Cloud Platform

• Develop, enforce, and perform quality control activities and checks

• Performs other related duties and participates in special projects as assigned

• Work with business and technology teams to gather functional and technical requirements

• Analyze requirements and provide leading practices in the design of the solution

• Participate in the creation and execution of test plans, strategies, and communications

• Oversee the management of process documentation

• Participate in client-facing meetings and document key decisions and action items

• Keep informed of the latest technology trends and innovations, especially in the areas of

marketing automation, marketing resource management, digital asset management, web

content management, mobile and social media

WHAT YOU NEED TO APPLY:

• Bachelor's degree in Computer Science, Information Systems, Computer Engineering, or

Marketing with 6+ years of relevant work experience OR demonstrated ability to meet the

job requirements

• Prior experience implementing full cycle projects in Salesforce Marketing Cloud

• Minimum 5+ years of experience working in Salesforce Marketing Cloud products, including

Email Studio, Mobile Studio, Automation Studio, Content Builder, Journey Builder and

Personalization Studio

• Experience with Sales cloud as a CRM, Oracle and SQL based databased preferred

• At least 3 years of experience as an email developer/technical resource on the Salesforce

Marketing Cloud platform is strongly preferredMust have experience and understanding

of relational databases and development competency around MS SQL Server, MySQL

• Must have experience with AMP script

• Must have experience with HTML, XML, Java, SOAP, and REST-based web services. CSS

and jQuery frameworks preferred

• Master with SQL and robust understanding of Marketing Cloud's contact data model and ETL

• Familiarity with multi-org connector and Marketing Cloud API

• Proficient in Marketing Cloud Connect, data extensions, and integration with external systems

• Creation and scheduling of automation activities in Automation Studio

• Salesforce Certifications: Marketing Cloud Email Specialist and Marketing Cloud Developer

preferred; Marketing Cloud Consultant and Marketing Cloud Administrator certifications are a

plus

• Able to demonstrate an understanding of the full range of customer information/data

management systems and related processes and protocols

• Must be able to think critically and creatively when developing solutions

• Highly self-motivated contributor with a proven track record of obtaining results without

significant direct report authority assigning tasks

• Capability to manage multiple priorities and tasks simultaneously; Easily adapts to new or

different changing situations, requirements, or priorities

• Interpersonal & relationship building skills: ability to work well as an individual and within a team

• Personal drive to continually grow and enhance skills, knowledge, and scope of responsibilities

• Demonstrates solid verbal/written communication, listening, and communication skills with

an ability to communicate across all employee and management levels

• Displays a high degree of initiative and effective organization and time management skills

• Strong analytical ability and ability to work with data

• Collaborative adapts to the diverse interests, styles, and perspectives of key players

• Excellent organizational skills and attention to detail

• Detail & Quality-oriented, self-directed, with problem-solving ability