Salesforce Marketing Cloud

3 days ago

Hyderabad, Telangana, India Talentboon Consulting Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Job Title: Salesforce Marketing Cloud Lead

Location: Hyderabad

Experience: 8 Years

Key Responsibilities

Marketing Cloud Support & Implementation

  • Provide day-to-day support for Salesforce Marketing Cloud and assist marketing teams with adoption.
  • Lead end-to-end implementations, configurations, and customizations of Marketing Cloud.
  • Troubleshoot and resolve issues related to Marketing Cloud functionalities.

Campaign Management & Optimization

  • Design and execute multi-channel campaigns via Email Studio, Journey Builder, Automation Studio, Mobile Studio, and Social Studio.
  • Use SQL, AMPscript, and REST/SOAP APIs to deliver personalized, automated campaigns.
  • Define segmentation strategies and data models to improve campaign targeting and performance.
  • Build performance dashboards and reports to measure and optimize campaign ROI.

New Business Unit Setup

  • Configure and set up new business units including data migration and Salesforce Connector integration.
  • Manage Marketing Cloud Connect to ensure smooth CRM integration.

Forms & Integration

  • Implement and customize forms using Form Handlers, JavaScript, and CSS.
  • Knowledge of tools like Stripo, Formstack, and FormAssembly is a plus.

Sales Cloud & Reporting

  • Familiarity with Sales Cloud features such as Engagement History, Campaign Influence, B2B Marketing Analytics, and drag-and-drop email builder.
  • Analyze campaign performance using Marketing Cloud reports and provide actionable insights.

Training & Documentation

  • Create and maintain user guides, process documentation, and training materials.
  • Conduct training sessions for sales and marketing teams to increase adoption and efficiency.

Key Result Areas (KRAs) & Key Performance Indicators (KPIs)

KRAKPI Customer/Service Delivery- Cases closed within SLA

- Net Promoter Score (NPS)Growth & Value- Improved process efficiency

- Innovations to reduce manual effort People- Learning via Trailhead

- Salesforce Certifications

Performance will be evaluated biannually, taking into consideration any organizational process challenges impacting target achievement.

Qualifications & Skills

  • Bachelor's degree in Computer Science, Marketing, or related field
  • Hands-on experience with Salesforce Marketing Cloud & Sales Cloud
  • Strong knowledge of SQL, AMPscript, REST/SOAP APIs
  • Proficiency in campaign reporting & analytics
  • Excellent problem-solving and communication skills
  • Salesforce certifications preferred (e.g., Marketing Cloud Email Specialist)

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