Head of E-commerce
3 weeks ago
About the Role
Our client, a 01 stage e-commerce startup, is looking for an entrepreneurial Category Head Rural to build and scale its rural commerce category from the ground up. This role offers complete ownership to define the strategy, onboard suppliers, design the assortment, price for value-conscious customers, and establish a robust supply chain tailored to rural and semi-urban markets. You will directly own the P&L, drive customer adoption, and set the foundation for future category growth.
Key Responsibilities
- Define and execute the category vision, strategy, and roadmap for rural commerce.
- Conduct in-depth market research to understand rural and semi-urban customer needs, pricing sensitivity, and product gaps.
- Build and manage strong supplier/vendor partnerships to ensure quality, affordability, and reliable supply.
- Curate assortment that balances affordability with aspirational demand.
- Collaborate with product, marketing, and operations to launch localized GTM campaigns and drive adoption.
- Own category P&L, focusing on revenue growth and positive unit economics.
- Experiment with innovative distribution and last-mile delivery models suited for rural India.
- Track category performance through KPIs (sales, conversion, retention, customer feedback) and adapt strategies accordingly.
- Lead negotiations for pricing, promotions, and partnerships to strengthen the customer value proposition.
Required Qualifications & Skills
- Bachelors degree (MBA preferred).
- 812 years of experience in category management, business development, or rural commerce (FMCG, consumer durables, agri-tech, or e-commerce).
- Proven track record of building and scaling a category/business from scratch in a 01 stage or high-growth environment.
- Deep understanding of rural consumer behavior, distribution networks, and pricing strategies.
- Strong vendor management, negotiation, and relationship-building skills.
- Data-driven with strong problem-solving abilities.
- Willingness to travel extensively to rural and semi-urban locations.
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