Manager- Digital Analytics

Summary We are seeking a highly skilled and experienced Digital Analytics Manager to lead our digital analytics team at Novartis As the Digital Analytics Manager you will be responsible for driving the digital analytics strategy managing data analysis and providing actionable insights to optimize our digital marketing initiatives You will work closely with cross-functional teams including marketing data science and digital specialists to develop data-driven strategies and enhance the digital experience for our customers This is an excellent opportunity to take a leadership role shape the digital analytics function and contribute to the growth and success of a leading global healthcare company Responsibilities Develop and execute a comprehensive digital analytics strategy to support the organization s digital objectives and drive business growth Lead a team of digital analysts providing mentorship guidance and expertise to drive actionable insights and data-driven decision-making Serve as the primary point of contact for all digital analytics needs collaborating with stakeholders to understand business requirements and provide optimal solutions Define and implement digital performance metrics KPIs and success criteria and ensure proper tracking and data collection across various digital channels Utilize advanced web analytics tools e g Google Analytics 360 Adobe Analytics to measure track and report on digital performance metrics conducting in-depth analysis to uncover key insights and opportunities Develop and maintain advanced dashboards and reports that provide actionable insights and visualizations to stakeholders at different levels of the organization Provide strategic recommendations based on data insights to optimize digital marketing strategies enhance user experiences and drive business outcomes Collaborate with data scientists and digital specialists to develop advanced analytical models conduct predictive analysis and enhance personalization and targeting strategies Stay up-to-date with industry trends advanced digital analytics methodologies and emerging technologies applying them to drive innovation and enhance our digital capabilities Lead the development and maintenance of digital analytics frameworks processes and tools to ensure data accuracy automation and scalability Collaborate with cross-functional teams to implement data governance policies and ensure compliance with regulatory requirements Qualifications Bachelor s degree in Computer Science Marketing Statistics or a related field Master s degree is preferred 7 years of experience in digital analytics or a relevant analytical role with a proven track record of driving digital success Strong expertise in using advanced web analytics platforms e g Google Analytics 360 Adobe Analytics and familiarity with digital marketing concepts Proficiency in using SQL Python or R for data manipulation and analysis Experience with data visualization tools e g Power BI is a plus Experience managing and leading a team of analysts providing mentorship guidance and fostering a culture of continuous learning Strong analytical mindset with the ability to translate data into strategic insights and actionable recommendations Excellent communication and presentation skills with the ability to effectively communicate complex concepts to both technical and non-technical stakeholders Proven experience in developing and executing digital analytics strategies driving data-driven decision-making and delivering impactful results Strong attention to detail and ability to manage multiple projects prioritize tasks and meet deadlines Experience in the pharmaceutical or healthcare industry is a plus Fluency in English is required additional language skills are a plus Why Novartis Our purpose is to reimagine medicine to improve and extend peoples lives and our vision is to become the most valued and trusted medicines company in the world How can we achieve this With our people It is our associates that drive us each day to reach our ambitions Be a part of this mission and join us Learn more here Youll receive You can find everything you need to know about our benefits and rewards in the Novartis Life Handbook Commitment to Diversity and Inclusion Novartis is committed to building an outstanding inclusive work environment and diverse teams representative of the patients and communities we serve Join our Novartis Network If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities join the Novartis Network here Skills Desired Agility Analytical Thinking Brand Awareness Building Construction Business Analytics Cross-Functional Collaboration Digital Marketing Marketing Strategy Media Campaigns Project Management Sales Stakeholder Engagement Stakeholder Management Strategic Marketing