Manager, Analytics – Digital Insights

Job Description:

Role Title: Manager, Analytics – Digital Insights (L09)

Company Overview:
Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry's most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.  

• We have recently been ranked #2 among India's Best Companies to Work for by Great Place to Work. We were among the Top 50 India's Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.  

• Synchrony celebrates ~52% women talent.  

• We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.  

• We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles.

Organizational Overview:

Our Analytics organization comprises of data analysts who focus on enabling strategies to enhance customer and partner experience and optimize business performance through data management and development of full stack descriptive to prescriptive analytics solutions using cutting edge technologies thereby enabling business growth.

Role Summary/Purpose:

Manager, Analytics – Digital Insights (individual contributor) role is a part of India Analytics Hub (IAH) and reports to Digital Insights Analytics leader in IAH.

The desired candidate is expected to be highly skilled in data & analytics, be "Goal Oriented", actively contribute to the delivery of projects focusing on key business priorities and should be able to work independently. This role will include clear understanding of business requirements, ask right questions, build & review prototypes, if needed, work with data to generate actionable insights to address project delivery enabling Synchrony's growth and profitability.

The position is remote, where you have the option to work from home.

Key Responsibilities:

• Independently deliver analytics project assignments for several key Digital marketing initiatives on SYF properties such as Digital Servicing Personalization campaigns, MarketPlace testing etc.

• The successful candidate will be responsible for interpreting the different requests, formulating the approach & independently delivering error-free data & insights to the requestors on time.

• Build a culture of delivering insights instead of data & reports. Deliver strategic insights across diverse open-ended projects.

• Proactively propose, initiate, independently execute and own strategic projects that create business impact.

• Acquire proficiency with different data tools, software, techniques to improve current capabilities and to create new analytics and data science solutions.

• Partner on strategic ideas and POCs targeting revenue growth & larger business adoption.

• Adherence to timely delivery, accuracy and documentation in line with Audit Procedures.

• Represent the team in multiple forums with strategic projects and build brand for the team.

• Follow audit processes, documentation and accuracy guidelines.

• Responsible and committed to the last mile execution of projects.

Required Skills & Knowledge:

• Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 2+ years of hands-on relevant analytics/data science experience, or in lieu of a degree 4+ years of relevant analytics/data science experience

• 2+ years of hands-on Experience in SQL /SAS with proven ability to leverage advanced algorithms and be efficient in handling complex/large data

• 2+ years of experience in BI tools, e.g. Power BI, Tableau, Birst, etc.

• 2+ years in marketing analytics, with a focus on Digital campaign measurement

• 2+ years in building analytics to drive strategy with positive outcomes and measuring impact

• Good understanding of Digital Marketing tools such as Adobe Analytics, Google Analytics

• Good understanding of Digital Metrics & KPIs to analyze performance of digital initiatives

• Ability to solve complex technical and people-oriented problems with minimal supervision

• Advanced proficiency in MS-Excel and MS-PowerPoint with superior data analyses and story boarding skills

• Strong written/oral communication & stakeholder management skills

Desired Skills & Knowledge:

• Superior thought leadership and framework based solutioning abilities

• Experience in storytelling, presenting to senior leaders with strong communication skills

• Innovative mindset that looks to improve current capabilities and discover new ones

• Experience working with Python and R, preferably in a Linux-based cloud environment such as AWS

Eligibility Criteria:

Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 2+ years of hands-on relevant analytics/data science experience, or in lieu of a degree 4+ years of relevant analytics/data science experience.
 

Work Timings:

This role qualifies for Enhanced Flexibility and Choice offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs. Please discuss this with the hiring manager for more details. 

The position is remote, where you have the option to work from home.

For Internal Applicants:

• Understand the criteria or mandatory skills required for the role, before applying.

• Inform your Manager or HRM before applying for any role on Workday.

• Ensure that your Professional Profile is updated (fields such as Education, Prior experience, Other skills) and it is mandatory to upload your updated resume (Word or PDF format)

• Must not be any corrective action plan (Formal/Final Formal, LPP)

• L4 to L7 Employees who have completed 12 months in the organization and 12 months in current role and level are only eligible.

• L8+ Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible.

• L4+ employees can apply.

Grade/Level: 09

Job Family Group: