Marketing Lead

About Fam previously FamPay Fam is India s first payments app for everyone above 11 FamApp helps make online and offline payments through UPI and FamCard We are on a mission to raise a new financially aware generation and drive 250 million youngest users in India to kickstart their financial journey super early in their life Founded in 2019 by IIT Roorkee alumni Fam is backed by some of the most respected investors around the world like Elevation Capital Y-Combinator Peak XV Sequoia Capital India Venture Highway Global Founder s Capital and the likes of Kunal Shah Amrish Rao as angel investors About this role At Fam we believe that - Content is King This isn t a typical marketing role We re looking for a creative leader who thinks in memes and reels but dreams in brand strategy Someone who can spot a trend before it trends turn insights into ideas and rally a crew of writers designers and creators to make magic happen You ll be the north star for our brand voice the architect behind our content IPs and the creator for campaigns that drive both eyeballs and impact If you ve ever wanted to run your own mini media house inside a rocketship startup - this is your shot On the Job Lead Fam s content and marketing team to create highly engaging content End to end ownership for all our social media channels - Instagram Youtube etc Be the creative head for all our regular content IPs and advertisements Helping in building a team - Hiring managing work and growth of marketing team Planning roadmaps for marketing and own the delivery timelines Give regular feedback on ideas content design to the team Collaborate with the product and design teams for GTMs product related content Must-haves Min qualifications 7 years of overall relevant experience Atleast 2 years experience doing all things social media and content Experience of working with a team of copy writers designers video editors and analysts It s a must have that you have worked directly with a creative marketing team Experience working with a tech consumer brand Even as the creative agency person Hands on experience in building and scaling a brand story in India Directly collaborated with creators and influencers to create content for social media Good to have Experience with running performance marketing SEO or ads Experience with offline marketing - ATL BTL activities Worked directly to produce advertisements Any experience with managing PR and media relations Why join us We are India s most engaging Instagram brand with 1M followers We believe in content and invest in creating engaging content Collaborate with an amazing team of engineers product and designers Opportunity to lead and grow in a high-impact leadership role If you want to work in a high impact and high ownership role in a tech startup Why should you join usEvery once in a while a product comes to life that makes people think why was this not done earlier The users love it the investors dream about the great returns and the team feels the joy and pride every day We have strong indicators for users investors and we are building a team that will have stories to tell all their life We believe that a great product is built by a high-quality team that finds purpose and joy in their work and we also go beyond it to put heavy emphasis on having fun at work as well Perks1 Industry s best ESOPs scheme2 Medical Insurances suiting your needs3 Access to Mental Health professionals4 Top gadgets to achieve skill level - Bruce Wayne5 Flexible work schedule so you never miss brunch lunch or dinner plans6 Friendly leaves policy that ll make your friends jealousHere s all the tea on FamApp xe2x98x95xefxb8x8fFamApp focuses on financial inclusion of the next generation by providing UPI card payments to everyone above 11 years old Our flagship Spending Account FamX seamlessly integrates UPI and card payments enabling users to manage save and learn about their finances effortlessly Revolutionizing Payments and FinTechFamApp has enabled 10 million users to make UPI and card payments across India removing the inconvenience of carrying cash everywhere Users get to customise their FamX card with doodles which lets them add a personal touch to their payments Trusted by leading investorsWe re proud to be supported by renowned investors like Elevation Capital Y-Combinator Peak XV formerly Sequoia Capital India Venture Highway Global Founder s Capital and esteemed angels Kunal Shah and Amrish Rao Join Our Dynamic TeamAt Fam our people-first approach is reflected in our generous leave policies flexible work schedules comprehensive health benefits and free mental health sessions We don t mean to brag but we promise you ll be surrounded by some of the most fun talented and passionate people in the startup space Want to see what makes life at Fam so awesome Check out our shenanigans at xf0x9fx98x9b