Event & Workshop Manager

3 weeks ago

Noida India Pegasus Full time

Job Description

The Event & Workshop Manager will be responsible for planning, executing, and scaling Pegasus workshops across schools, housing societies, and corporates. The role requires blending program content management, event execution, and revenue orientation. This person ensures each workshop is impactful, cost-efficient, and aligned with Pegasus brand mission of promoting screen-free childhood.

Key Responsibilities1. Event Planning & Strategy

- Design and maintain a modular workshop calendar (monthly/quarterly) across schools, societies, and corporates.
- Develop parent & child workshop formats (short, practical, interactive).
- Plan and set up Screen-Free Hubs showcasing Pegasus products at every event.

2. Partnerships & Outreach

- Build and manage relationships with schools, societies, and corporate HR/CSR teams.
- Pitch workshops as value-add programs for their community/organization.
- Secure event approvals, space, and logistics in coordination with partners.

3. Event Execution

- Coordinate with psychologists, facilitators, and kids activity leaders.
- Manage event logistics: venue, materials, staff assignments, and product displays.
- Ensure workshops run smoothly, with high engagement for both parents and kids.
- Track attendance, participation, and sales in real time.

4. Commercial & Revenue

- Ensure workshops are self-sustaining or revenue-generating.
- Drive product sales at events via the Screen-Free Hub (books, puzzles, games, activities).
- Manage event budgets, negotiate vendor/venue costs, and control expenses.

5. Marketing & Engagement

- Work with the marketing team to promote workshops through digital channels and local campaigns.
- Collect participant data (emails, phone numbers, feedback) for CRM & repeat engagement.
- Create event reports highlighting outcomes, participation, sales, and feedback.

Skills & Competencies

- Strong event management and coordination experience.
- Excellent relationship building with institutions and corporates.
- Strong sales mindset ability to convert workshops into product sales.
- Organizational and budget management skills.
- Ability to handle parents + kids dynamics.
- Flexibility to work on weekdays, weekends, and evenings as per event schedule.

Experience

- 47 years in event management, workshops, community programs, or corporate engagement.
- Background in education, wellbeing, publishing, or children's activities is a plus.
- Prior experience in managing P&L for events preferred.

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