Senior Regional Customer Marketing Executive

Location Rajpura City Rajpura State Punjab IN-PB Country India IN Requisition Number 40772 Business Title Senior Regional Customer Marketing Executive Global Job Title Anl II Marketing Global Function Commercial Global Department B2C Sales Role Purpose Statement Regional Customer Marketing Executive will be Handling Execution and monitoring of Customer marketing activities for given region He will report to National Customer Marketing Manager however he will have to work closely with RBMs to ensure regional support is provided to achieve his Business Goals The person will be implementing National Programs schemes activities in respective region at the same time will propose and execute regional customer marketing programs schemes activities under the guidance of National Customer marketing manager His role will be to provide execution support for the given region to all 3 Channels GT Consumer Pack GT Bulk Pack Modern Trade Main Accountabilities The tasks and responsibilities can be summarized but not limited to as below Execute National Customer marketing initiatives in respective region Oversee execution along with Sales team provide local support during execution Monitor the programs schemes activities for the regions with Sales Team and submit reports to National Customer marketing manager Work closely with respective Regional Business Managers to provide full support in terms of customer marketing initiatives to achieve Business objectives as well as Distribution expansion To ensure Brand Visibility at retail outlets work out POS and innovations locally in suitable to the market To win with the retailer develop and execute retail engagement programs schemes activities national as well as regional as well as ad hoc engagement activities Provide Execution support to all 3 Channels GT consumer pack GT Bulk Packs MT for brand visibility expansion and trade engagement Travel in key markets develop strong relationships with the sales function gather understanding of the market requirement and come back with suggestion to grow the brands and business Ensure all documentation both for national as well as regional programs schemes activities is properly maintained at regional level in accordance with guidelines issued by National Customer marketing Manager commercial team audit team Deal with local vendors and develop more vendor base Knowledge and Skills Improve Bunge s outcomes by making data-driven decisions keeping the customer at the forefront of all they do and proactively gaining insight into the global strategy Collaborate effectively communicate with others and take initiative to continually develop themselves Pursue opportunities to solve problems and act while maintaining the ability to manage work even in times of challenge or change Technical Knowledge and experience FMCG Sales and Distribution is must oil trade will be advantage The position would involve close working with HO team and Regional Sales team and other functions like SCM Marketing Commercial Travelling would be required within the region frequently at least 10-12 days in a month subject to exceptional circumstances Travelling to HO will be as and when needed Exposure to all areas of FMCG Customer marketing GT MT channels Retail engagement Distributor engagement POSM BTL activation vendor management Schemes is must Expertise in one of the areas is added advantage Sound understanding of Accounting of Trade expenses and vendor management is must Education Experience Full time Graduate from a University Min MBA will be an advantage Experience - minimum 3 years in FMCG Customer Marketing preferably Food Industry Sales Experience will be considered however only sales experience will be treated along with other suitability on the Job requirement Command over and Microsoft Office in particular in MS Excel is a Must Good presentation skill is added preference Working knowledge of SAP is advantage Bunge NYSE BG is a world leader in sourcing processing and supplying oilseed and grain products and ingredients Founded in 1818 Bunge s expansive network feeds and fuels a growing world creating sustainable products and opportunities for more than 70 000 farmers and the consumers they serve across the globe The company is headquartered in St Louis Missouri and has 25 000 employees worldwide who stand behind more than 350 port terminals oilseed processing plants grain facilities and food and ingredient production and packaging facilities around the world Bunge is an Equal Opportunity Employer Veterans Disabled