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Influencer Marketing
4 months ago
**Key Responsibilities**:
- **Campaign Planning & Execution**:
- Identify relevant influencers, content creators, and brand ambassadors in the skincare and beauty space who align with the brand’s values and target audience
- Collaborate with influencers to create high-quality, engaging content (videos, posts, tutorials, etc.) that highlights skincare products and drives customer engagement
- Build long-term relationships with influencers to create authentic and impactful partnerships
- Coordinate product seeding and ensure influencers receive the latest product releases for content creation
- **Relationship Building & Management**:
- Cultivate strong, authentic relationships with influencers, ensuring they feel connected to the brand and are enthusiastic about promoting products.
- Negotiate contracts, rates, and deliverables with influencers, ensuring mutual benefits and alignment with the brand’s budget and campaign goals.
- Manage day-to-day communications with influencers, agencies, and PR teams to ensure seamless execution of collaborations.
- **Performance Tracking & Reporting**:
- Track, analyse, and report on the performance of influencer campaigns using KPIs such as engagement, reach, conversions, and ROI.
- Utilise insights and data from campaigns to optimise future influencer strategies and improve campaign effectiveness.
- Continuously evaluate the impact of influencer partnerships and adjust strategies to maximise results.
- **Market Research & Trend Monitoring**:
- Stay current with the latest trends in social media, influencer marketing, and skincare, identifying emerging influencers and platforms.
- Conduct market research to better understand the competitive landscape and discover new opportunities for influencer collaborations.
- Analyse customer feedback and influencer audience demographics to ensure campaigns resonate with the target market.
- **Content Collaboration & Creative Input**:
- Collaborate with the creative and content teams to develop influencer-generated content that aligns with the overall brand aesthetic and marketing messaging.
- Provide creative direction and input to ensure influencer content reflects brand standards while maintaining authenticity.
**Key Requirements**:
- Bachelor’s degree in marketing, Communications, Public Relations, or a related field.
- **0-1 years** of experience in influencer marketing
- Deep interest in social media platforms (Instagram, YouTube) and influencer marketing tools and metrics
- Ability to manage multiple campaigns and projects simultaneously, meeting tight deadlines
- Creative mindset with the ability to guide influencers in creating high-quality, engaging content.
- Familiarity with influencer marketing platforms and data analytics tools.
**Experience**:
- total work: 1 year (preferred)
Work Location: In person
