Mmp Tracking Executive
5 months ago
Job Title: MMP Tracking Executive
Location: Bengaluru
Position Type: Full-time
Company Overview:
Founded in 2006, Valueleaf Group stands as a trailblazer in the Indian digital technology landscape, specializing in Adtech, Martech, and Fintech. Our headquarters are strategically located in Bangalore, and our global footprint underscores our commitment to excellence.
At the forefront of innovation, we are renowned for our pioneering work in performance marketing. Valueleaf Services (India) Pvt. Ltd., a flagship entity, leads the charge with an impressive portfolio of over 400 successful brand partnerships. Our expertise spans diverse sectors, including Banking & Finance, Real Money Gaming, Matchmaking, Healthcare, Automobiles, E-commerce, Foodtech, OTT, Edtech, and Insurance.
**Job Description**:
**Responsibilities**:
- Utilize Mobile Measurement Partner (MMP) tools to track and analyze digital marketing campaigns across various channels and platforms.
- Monitor and optimize key performance indicators (KPIs) such as installs, clicks, conversions, and ROI to maximize campaign effectiveness.
- Collaborate with the digital marketing team to implement tracking parameters and ensure accurate data collection.
- Generate regular reports and insights to evaluate campaign performance and provide actionable recommendations for improvement.
- Conduct research and stay updated on industry trends and best practices in mobile advertising and MMP tracking methodologies.
- Assist in troubleshooting tracking issues and resolving discrepancies to maintain data integrity.
- Support the implementation of new tracking technologies and tools to enhance campaign measurement capabilities.
Qualifications:
- Bachelor's degree in Engineering (B.Tech) or B.E or related field.
- Digital marketing certification or relevant coursework/experience in digital analytics.
- Strong analytical skills with the ability to interpret data and generate insights.
- Proficiency in Microsoft Excel or Google Sheets for data analysis and reporting.
- Excellent attention to detail and organizational skills.
- Effective communication and interpersonal skills, with the ability to collaborate cross-functionally.
- Proactive attitude with a willingness to learn and adapt in a fast-paced environment.
- Prior experience with mobile marketing platforms or MMP tools (e.g., Adjust, AppsFlyer, Branch) is a plus.
**Salary**: ₹300,000.00 - ₹350,000.00 per year
**Benefits**:
- Food provided
- Health insurance
- Life insurance
- Provident Fund
Schedule:
- Day shift
Work Location: In person
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