Performance Marketing

3 weeks ago

Bengaluru, India Origin Coaching Institute Full time

_**About Hey Coach**:_

We are an exceptional group of highly skilled individuals, passionate about addressing a fundamental challenge within the education industry. Our team consists of talented geeks who possess a deep understanding of the issues at hand and are dedicated to finding innovative solutions. In our quest for excellence, we are constantly seeking out remarkable individuals who can contribute to our growth and success. We affectionately refer to these individuals as "10x employees" because they bring an unparalleled level of energy, drive, and enthusiasm to our team.

As a startup, we pride ourselves on delivering high-quality work across a wide range of domains. We tackle various aspects of the education space, leveraging our collective expertise to make a significant impact. Whether it's developing cutting-edge technologies, designing immersive learning experiences, or implementing groundbreaking teaching methodologies, we consistently strive for excellence. Joining our team means being part of an environment that fosters personal and professional growth, encourages creativity, and values teamwork. Together, we create a vibrant atmosphere where hard work is infused with an abundance of fun and excitement.

If you are passionate about revolutionizing education, if you thrive in a fast-paced and dynamic environment, and if you have the drive to make a significant difference, we invite you to join us. Together, we can shape the future of education and unlock the potential of learners worldwide.
- **Position Overview**:_
- **Responsibilities**:_
- Develop and execute performance marketing strategies to drive customer acquisition, conversion, and revenue growth.
- Conduct thorough market research and analysis to identify target audiences, key competitors, and emerging trends to inform campaign strategies.
- Set up and monitor key performance metrics, track campaign performance, and provide actionable insights to improve campaign effectiveness and ROI.
- Collaborate with internal teams, including creative, content, and web development, to ensure consistent messaging, brand guidelines, and optimized user experiences.
- Collaborate with external partners, such as agencies and vendors, to ensure the smooth execution of campaigns and maximize results.
- Monitor marketing budgets, allocate spend effectively, and provide budget forecasts to meet business objectives.
- Stay informed about relevant industry regulations, compliance requirements, and best practices, ensuring all campaigns adhere to legal and ethical standards.

**Qualifications**:

- Bachelor's degree in marketing, advertising, business, or a related field.
- Proven experience of 6 months - 2 years in performance marketing, digital marketing, or a similar role, preferably in an ed-tech background catering to working professionals.
- Solid understanding of key performance metrics, conversion tracking, and analytics, with the ability to derive actionable insights from data.
- Excellent analytical and problem-solving skills, with the ability to think strategically and optimize campaigns based on data-driven insights.
- Detail-oriented mindset, with a focus on accuracy and the ability to spot trends and patterns in data.
- Self-motivated, proactive, and able to work independently as well as in a collaborative team environment.

Note: The above job description is a general overview of the typical responsibilities and qualifications for a Performance Marketing Specialist.

You may be required to go above and beyond apart from the job descriptions, which will vary depending on the specific needs and requirements of the company.

**Job Types**: Full-time, Regular / Permanent

**Salary**: ₹400,000.00 - ₹600,000.00 per year

Ability to commute/relocate:

- Bangalore, Karnataka: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 1 year (preferred)

**Speak with the employer**
+91 9654598216
Application Deadline: 27/06/2023

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