Performance Marketer

2 months ago


Bengaluru, India Kalvium Full time

**About Kalvium**

Kalvium is a mission driven company helping make the world’s education more relevant and engaging. We believe it takes a self-driven team committed to our core values to achieve this goal. We have raised our seed round of investment from more than 30 top tech entrepreneurs and global tech leaders who share our vision for the tech talent of the future.

**The role: Performance Marketer**

Kalvium is driven with the mission of making the world's education more relevant and engaging, we are looking for a Performance Marketer who can help us deliver content across multiple platforms in the most efficient way at Kalvium. As the Kalvium team works on delivering this unique program, we need somebody who has a successful track record to drive revenue, user acquisition and brand awareness. You will be responsible for setting-up and running digital marketing campaigns, A/B test ideas, and collaborating with cross-functional teams to optimise performance and achieve business goals.

**What will you do?**

As a performance marketer across organic & paid channels, you will:

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC.
- Plan, set up and optimise paid campaigns across multiple online platforms.
- Manage campaigns on a daily basis and tweak them to improve effectiveness.
- Test & optimise campaign variables (ad creatives, landing pages, etc.)
- Prioritise growth channels to efficiently convert leads into applicants and optimise marketing strategies for gaining customers.
- Identifying and testing new channels to continue to meet or exceed established critical metrics.
- Promote our website, landing pages, social media, and other means of distribution.

**Requirement**
- Work experience as performance marketer / growth hacker.
- In-depth & hands-on knowledge of setting-up, reviewing and revising campaigns on the key platforms - Google, Meta, Linkedin, Twitter & also affiliates.
- In-depth & hands-on practical knowledge of web analytics and A/B testing tools.
- Outstanding analytical and problem-solving skills.
- Good communication skills and collaboration.
- Good sense of humor : )

**Kalvium core values**

Core Value: We obsess on student experience and outcomes above all.

Value 1: We respect and trust each other. We disagree with candour and courtesy.

Value 2: We improve things regularly, rather than chase perfection.

Value 3: We seek out technology leverage to accelerate our mission.

Value 4: We are pirates who challenge and change the status quo, and enjoy doing so.

**Perks & Benefits**
- Competitive salary and the opportunity to be part of an impactful movement to transform higher education for the better.
- Challenging role designed to significantly enhance professional profile and skills. You will work closely with the founders and the founding team.
- An awesome work culture that helps you thrive.
- We believe that we are able to work better and collaborate more from the office. However, we also believe in work life balance and hence provide flexible work modes with benefits like unlimited WFH available.
- Base Location: Bengaluru/Coimbatore /Remote.

Please note that the first step in our evaluation process is a task to be completed, details of which will be sent through mail once you apply. We look forward to exploring your fit with Kalvium.

**Salary**: ₹300,000.00 - ₹1,200,000.00 per month

Schedule:

- Flexible shift

Ability to commute/relocate:

- Coimbatore - 641109, Tamil Nadu: Reliably commute or planning to relocate before starting work (preferred)


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